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Consume Behaviour

Total questions: 70

Worksheet time: 53mins

Name
Class
Date
1.

What is Personality ?

a)

A mix between behaviors and skills.

b)

Inner psychological characteristics that determine & reflect how a person responds to his/her environment.

c)

Ingrained behaviors that are mostly permanent and difficult to change

d)

Characteristic or habitual inclination or mode of emotional response

2.

Here some theories that are closely related to Personality & Consumer Behavior, except ....

a)

Freudian Theory

b)

Trait Theory

c)

Neo-Freudian Theory

d)

Relativity Theory

3.

Freudian Theory based on ........

a)

Uncosciousness Need

b)

Social Relationships

c)

Individual differs from another.

d)

Like or Dislike

4.

Trait Theory based on ................

a)

Any distinguishing

b)

Relatively enduring way

c)

Differs from another

d)

All answers are correct

5.

Consumer purchases as a reflection & extension of .....

a)

the consumer’s action

b)

the consumers

c)

the consumer’s own personality

d)

the consumer’s own habbit.

6.

There are 5 branding strategies, except .....

a)

Personal Branding

b)

Corporate Branding

c)

Character Branding

d)

Product Branding

7.

In Different-Self Image there are 2 gaps, namely ....

a)

Distinguishing Self Image & Actual Self Image

b)

Actual Self Image & Ideal Self Image

c)

Ideal Self Image & Different Self Image

d)

All answers are wrong

8.

Associating human characteristics to objects is called .....

a)

Brand Personification

b)

Product Anthropomorphism

c)

Brand Awareness

d)

All answers are correct

9.

In Virtual Personality, you can be ......

a)

Gender swapping

b)

Age differences

c)

Mild-mannered to aggressive

d)

All answers are correct

10.

Personality Reflects consumer's responses to Product and .........

a)

Services

b)

Marketing messages

c)

Their Images

d)

Behaviour

11.

Which of the following is not part of the buyer decision proocess?

a)

Information Search

b)

Evaluation of Alternatives

c)

Post Purchase Behavior

d)

All of the other answers are part of the buyer decision process.

12.

Which part of the buyer decision is most closely aligned with Maslow's hierarchy?

a)

Purchase decision

b)

Evaluation of alternatives

c)

Need recognition

d)

Post-purchase behavior

13.

Which part of the buyer decision process is first?

a)

Need recognition

b)

Information search

c)

Purchase decision

d)

Evaluation of alternatives

14.

Marketers consider need recognition to be the beginning of a ___________________.

a)

New experience

b)

Path to a solution

c)

Series of problematic events

d)

Lost opportunity

15.

The larger the gap between expectations and performance, the more___________the consumer is likely to be.

a)

Satisfied

b)

Dissatisfied

c)

Cautious

d)

Impressed

16.

Consumer satisfaction is necessary to achieve_________and_________.

a)

Profits and employee satisfaction

b)

Good word of mouth and repeat purchases

c)

Good word of mouth and cognitive dissonance

d)

Cognitive dissonance and repeat purchases

17.

This is one of the factors that affect tourist behavior -- Some physical factors like geographical and climatic conditions available at the destination influence the decision making of the tourists. This is related to:

a)

Social Factors

b)

Place of Origin

c)

Geographical Factors

d)

Education of Tourist

18.

If a destination has all basic provisions such as electricity, water, clean surroundings, proper accessibility, amenities, and has its own significance, it largely attracts tourists -- this is related to which factor?

a)

Social Factors

b)

Tourism Destination

c)

Education of Tourist

d)

Place of Origin

19.

Higher level of satisfaction and enjoyment as they see an activity as a mean of enjoyment itself.

a)

Extrinsic behavior

b)

Intrinsic behavior

20.

They tend to be tensed for performance which hinders their enjoyment and relaxation.

a)

Extrinsic behavior

b)

Intrinsic behavior

21.

In buying centre roles, this person responsible for dealing with agent and handle booking.

a)

User

b)

Influencer

c)

Decider

d)

Purchaser / Buyer

22.

In buying centre roles, this person can affect what is ordered, such as setting order specifications.

a)

Gatekeeper

b)

Influencer

c)

Initiator

d)

Decider

23.

In buying center roles, this is a person who is the first to determine that a need exists.

a)

Initiator

b)

Decider

c)

Purchaser / Buyer

d)

Gatekeeper

24.

Most of the tourist visits a different part of a world in their holiday where they prefer to do a Cultural tour, shopping and much more.

a)

Religious tourist

b)

Adventure tourist

c)

Recreation tourist

d)

Holiday tourist

25.

The group of people in the community, who are very rich, powerful and have a lot of influence. Tourist of such types move from one place to another for the pleasure and entertainment, they want to uphold their influence at the destinations.

a)

Explorer

b)

Offbeat

c)

Incipient mass

d)

Elite

26.

Tourist visit places for different activities wherein these types, tourist visited in a small group who share the same kind of services from host country, but payment is made separate by the visitors.

a)

Incipient mass

b)

Mass

c)

Charter

d)

Unusual

27.

The only thing marketers need to know is what consumers will buy and at what price.

a)

True

b)

False

28.

The Consumer Analysis Framework is a good tool to determine the demand that a product has in the market.

a)

True

b)

False

29.

Affect is that type of reaction that is characterized by strong emotions.

a)

True

b)

False

30.

Whether there is emotion or not, consumers eventually develop a rational belief and understanding about their purchases.

a)

True

b)

False

31.

Consumer Behavior is the term to describe an observable action that consumers do with regards the purchase and use of a product or service

a)

True

b)

False

32.

Consumer environment are the elements that influence consumer purchases , use , consumption of a product or service.

a)

True

b)

False

33.

In using the Consumer Wheel .one must start with Consumer Behavior and attempt to understand the underlying causes of such behavior

a)

True

b)

False

34.

Consumer wheels can be applied not only to an individual but also to other levels of the market as welll

a)

True

b)

False

35.

Emotional advertising, while entertaining, has absolutely nothing to do with generating sales for a product or service.

a)

True

b)

False

36.

Marketing strategy in consumer analysis is any stimulus placed in a consumer's environment that is used to stimulate interest, awareness, purchase and use.

a)

True

b)

False

37.

Which role in the buying centre is primarily responsible for making the final decision on purchases?

a)

Decider

b)

Gatekeeper

c)

User

d)

Influencer

38.

In the context of consumer behavior, the gap between the actual self and the ideal self is known as:

a)

Self-Discrepancy

b)

Self-Concept

c)

Self-Perception

d)

Self-Image

39.

Which of the following best describes a consumer's emotional response to a marketing message?

a)

Cognitive response

b)

Rational response

c)

Behavioral response

d)

Affective response

40.

If you shop in the same store time after time, your motivation for choosing the store is:

a)

Loyalty buying motives

b)

Rational buying motives

c)

Emotional buying motives

d)

Routine buying motives

41.

__________ is the most important dependant variable identified in most studies reviewed by Turley and Milliman(2000)

a)

Purchasing behaviour

b)

Time spent in shop

c)

Rating of enjoyment

d)

Human Variable

42.

In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:

a)

Personal View

b)

Opinion

c)

Reference Group

d)

All of these

43.

Reference Groups, Family, Roles and Status, including Factors ...

a)

Cultural

b)

Social

c)

Psychological

d)

Personal

44.
What is the name of the first group of adopters?
a)
Early Adopters
b)
Innovators
c)
Early Majority
d)
Hipsters
45.

The scope of consumer behaviour includes studying:

a)

Only individual purchase decisions.

b)

Only the influence of marketing on consumers.

c)

All aspects of consumers' interactions with products and services.

d)

None of the above

46.

One of the type of Reference Group is

a)

Adjourning group

b)

Friendship Group

c)

Dissociative Group

d)

None of the above

47.

Which of these factors is a psychological factors

a)

Social Class

b)

Culture

c)

Community

d)

Attitude

48.

"Don't Slip"-For 442 you can get a whole room: Which company' micro moments ad was this?

a)

Taj

b)

Oyo

c)

JW Marriot

d)

Le Meridian

49.

What product became popular with #Raghul Bose Moments?

a)

Jewellery

b)

Popcorn

c)

Pizza

d)

Banana

50.

Researchers have identified 3 specific levels of consumer decision making : Routinized Response Behaviour, Limited Problem Solving, and ..........

a)

Decision Problem Solving

b)

Considered Problem Solving

c)

Extensive Problem Solving,

d)

Intensive Problem Solving

51.

There are two types of prepurchase information search ....

a)

Audio & Visual Information Search

b)

Manual & Digital Information Search

c)

Internal & External Information Search

d)

Quantitative & Qualitative Information Search

52.

Consumers make three types of purchases : ...................., Repeat Purchases and Long Term Commitment Purchases.

a)

Spontaneous Purchases

b)

Promotion Purchases

c)

Trial Purchases

d)

Member Purchases

53.

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is _____.

a)

what consumers buy

b)

how and how much they buy

c)

why they buy

d)

when they buy

54.

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

a)

technological stimuli

b)

buyer's decision process

c)

buyer's spending habits

d)

social stimuli

55.

Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as _____.

a)

word-of-mouth marketing

b)

life-style marketing

c)

social networking

d)

total market strategy

56.

_____ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.

a)

Personality

b)

Culture

c)

Lifestyle

d)

Social class

57.

Maslow's theory is that _____ can be arranged in a hierarchy.

a)

human needs

b)

business needs

c)

marketing stimuli

d)

personal beliefs

58.

_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

a)

Motivation

b)

Learning

c)

Perception

d)

Self-actualization

59.

People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called _____.

a)

selective distortion

b)

cognitive dissonance

c)

selective attention

d)

cognitive inertia

60.

_____ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.

a)

Selective retention

b)

Selective attention

c)

Selective distortion

d)

Cognitive dissonance

61.

When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit _____.

a)

complex buying behavior

b)

consumer capitalism

c)

dissonance-reducing buying behavior

d)

variety-seeking buying behavior

62.

For the past ten years, Ernest and Grace have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Ernest and Grace are most likely exhibiting _____.

a)

complex buying behavior

b)

habitual buying behavior

c)

dissonance-reducing buying behavior

d)

consumer capitalism

63.

The _____ is the sum of the ongoing experiences consumers have with a brand that affect their buying behavior, engagement, and brand advocacy over time.

a)

customer engagement

b)

consumer delight

c)

customer journey

d)

customer behavior

64.

A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.

a)

membership group

b)

reference group

c)

status symbol

d)

lifestyle

65.

A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.

a)

personal characteristics

b)

perceptions

c)

attitudes

d)

psychographics

66.

Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.

a)

product evaluation

b)

alternative evaluation

c)

need recognition

d)

information search

67.

John has decided to buy a particular smartphone that he saw reviewed online. Which of the following sources of information has most likely influenced John's purchase decision?

a)

commercial sources

b)

personal sources

c)

public sources

d)

market mavens

68.

Sara buys the same pizza from US pizza every Thursday. She is exhibiting:

a)

Complex buying behaviour.

b)

Dissonance-Reducing buying behaviour.

c)

Habitual buying behaviour.

d)

Variety-Seeking buying behaviour.

69.

Which of the following is a purchase where consumers typically exhibit variety-seeking buying behaviour?

a)

b)

c)

d)

70.

Buying a high-end smartphone with only a few brands available is an example of:

a)

Complex buying behaviour.

b)

Dissonance-reduction buying behaviour.

c)

Habitual buying behaviour.

d)

Variety-seeking buying behaviour.