WorksheetsConsume Behaviour
Total questions: 70
Worksheet time: 53mins
What is Personality ?
A mix between behaviors and skills.
Inner psychological characteristics that determine & reflect how a person responds to his/her environment.
Ingrained behaviors that are mostly permanent and difficult to change
Characteristic or habitual inclination or mode of emotional response
Here some theories that are closely related to Personality & Consumer Behavior, except ....
Freudian Theory
Trait Theory
Neo-Freudian Theory
Relativity Theory
Freudian Theory based on ........
Uncosciousness Need
Social Relationships
Individual differs from another.
Like or Dislike
Trait Theory based on ................
Any distinguishing
Relatively enduring way
Differs from another
All answers are correct
Consumer purchases as a reflection & extension of .....
the consumer’s action
the consumers
the consumer’s own personality
the consumer’s own habbit.
There are 5 branding strategies, except .....
Personal Branding
Corporate Branding
Character Branding
Product Branding
In Different-Self Image there are 2 gaps, namely ....
Distinguishing Self Image & Actual Self Image
Actual Self Image & Ideal Self Image
Ideal Self Image & Different Self Image
All answers are wrong
Associating human characteristics to objects is called .....
Brand Personification
Product Anthropomorphism
Brand Awareness
All answers are correct
In Virtual Personality, you can be ......
Gender swapping
Age differences
Mild-mannered to aggressive
All answers are correct
Personality Reflects consumer's responses to Product and .........
Services
Marketing messages
Their Images
Behaviour
Which of the following is not part of the buyer decision proocess?
Information Search
Evaluation of Alternatives
Post Purchase Behavior
All of the other answers are part of the buyer decision process.
Which part of the buyer decision is most closely aligned with Maslow's hierarchy?
Purchase decision
Evaluation of alternatives
Need recognition
Post-purchase behavior
Which part of the buyer decision process is first?
Need recognition
Information search
Purchase decision
Evaluation of alternatives
Marketers consider need recognition to be the beginning of a ___________________.
New experience
Path to a solution
Series of problematic events
Lost opportunity
The larger the gap between expectations and performance, the more___________the consumer is likely to be.
Satisfied
Dissatisfied
Cautious
Impressed
Consumer satisfaction is necessary to achieve_________and_________.
Profits and employee satisfaction
Good word of mouth and repeat purchases
Good word of mouth and cognitive dissonance
Cognitive dissonance and repeat purchases
This is one of the factors that affect tourist behavior -- Some physical factors like geographical and climatic conditions available at the destination influence the decision making of the tourists. This is related to:
Social Factors
Place of Origin
Geographical Factors
Education of Tourist
If a destination has all basic provisions such as electricity, water, clean surroundings, proper accessibility, amenities, and has its own significance, it largely attracts tourists -- this is related to which factor?
Social Factors
Tourism Destination
Education of Tourist
Place of Origin
Higher level of satisfaction and enjoyment as they see an activity as a mean of enjoyment itself.
Extrinsic behavior
Intrinsic behavior
They tend to be tensed for performance which hinders their enjoyment and relaxation.
Extrinsic behavior
Intrinsic behavior
In buying centre roles, this person responsible for dealing with agent and handle booking.
User
Influencer
Decider
Purchaser / Buyer
In buying centre roles, this person can affect what is ordered, such as setting order specifications.
Gatekeeper
Influencer
Initiator
Decider
In buying center roles, this is a person who is the first to determine that a need exists.
Initiator
Decider
Purchaser / Buyer
Gatekeeper
Most of the tourist visits a different part of a world in their holiday where they prefer to do a Cultural tour, shopping and much more.
Religious tourist
Adventure tourist
Recreation tourist
Holiday tourist
The group of people in the community, who are very rich, powerful and have a lot of influence. Tourist of such types move from one place to another for the pleasure and entertainment, they want to uphold their influence at the destinations.
Explorer
Offbeat
Incipient mass
Elite
Tourist visit places for different activities wherein these types, tourist visited in a small group who share the same kind of services from host country, but payment is made separate by the visitors.
Incipient mass
Mass
Charter
Unusual
The only thing marketers need to know is what consumers will buy and at what price.
True
False
The Consumer Analysis Framework is a good tool to determine the demand that a product has in the market.
True
False
Affect is that type of reaction that is characterized by strong emotions.
True
False
Whether there is emotion or not, consumers eventually develop a rational belief and understanding about their purchases.
True
False
Consumer Behavior is the term to describe an observable action that consumers do with regards the purchase and use of a product or service
True
False
Consumer environment are the elements that influence consumer purchases , use , consumption of a product or service.
True
False
In using the Consumer Wheel .one must start with Consumer Behavior and attempt to understand the underlying causes of such behavior
True
False
Consumer wheels can be applied not only to an individual but also to other levels of the market as welll
True
False
Emotional advertising, while entertaining, has absolutely nothing to do with generating sales for a product or service.
True
False
Marketing strategy in consumer analysis is any stimulus placed in a consumer's environment that is used to stimulate interest, awareness, purchase and use.
True
False
Which role in the buying centre is primarily responsible for making the final decision on purchases?
Decider
Gatekeeper
User
Influencer
In the context of consumer behavior, the gap between the actual self and the ideal self is known as:
Self-Discrepancy
Self-Concept
Self-Perception
Self-Image
Which of the following best describes a consumer's emotional response to a marketing message?
Cognitive response
Rational response
Behavioral response
Affective response
If you shop in the same store time after time, your motivation for choosing the store is:
Loyalty buying motives
Rational buying motives
Emotional buying motives
Routine buying motives
__________ is the most important dependant variable identified in most studies reviewed by Turley and Milliman(2000)
Purchasing behaviour
Time spent in shop
Rating of enjoyment
Human Variable
In certain dynamic industries such as fashion, food and personal care, the dominant influencing factor pertaining to buying behavior can be:
Personal View
Opinion
Reference Group
All of these
Reference Groups, Family, Roles and Status, including Factors ...
Cultural
Social
Psychological
Personal
The scope of consumer behaviour includes studying:
Only individual purchase decisions.
Only the influence of marketing on consumers.
All aspects of consumers' interactions with products and services.
None of the above
One of the type of Reference Group is
Adjourning group
Friendship Group
Dissociative Group
None of the above
Which of these factors is a psychological factors
Social Class
Culture
Community
Attitude
"Don't Slip"-For 442 you can get a whole room: Which company' micro moments ad was this?
Taj
Oyo
JW Marriot
Le Meridian
What product became popular with #Raghul Bose Moments?
Jewellery
Popcorn
Pizza
Banana
Researchers have identified 3 specific levels of consumer decision making : Routinized Response Behaviour, Limited Problem Solving, and ..........
Decision Problem Solving
Considered Problem Solving
Extensive Problem Solving,
Intensive Problem Solving
There are two types of prepurchase information search ....
Audio & Visual Information Search
Manual & Digital Information Search
Internal & External Information Search
Quantitative & Qualitative Information Search
Consumers make three types of purchases : ...................., Repeat Purchases and Long Term Commitment Purchases.
Spontaneous Purchases
Promotion Purchases
Trial Purchases
Member Purchases
Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is _____.
what consumers buy
how and how much they buy
why they buy
when they buy
According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?
technological stimuli
buyer's decision process
buyer's spending habits
social stimuli
Many companies use ethnically specific themes in their mainstream marketing strategy because marketers have realized that insights gleaned from ethnic consumers can influence their broader markets. This type of marketing is known as _____.
word-of-mouth marketing
life-style marketing
social networking
total market strategy
_____ is a person's pattern of living as expressed in his/her psychographics, and it includes the individual's activities, interests, and opinions.
Personality
Culture
Lifestyle
Social class
Maslow's theory is that _____ can be arranged in a hierarchy.
human needs
business needs
marketing stimuli
personal beliefs
_____ is the process by which people select, organize, and interpret information to form a meaningful picture of the world.
Motivation
Learning
Perception
Self-actualization
People cannot focus on all of the stimuli that surround them each day. A person's tendency to screen out most of the information is called _____.
selective distortion
cognitive dissonance
selective attention
cognitive inertia
_____ means that consumers are likely to remember good points made about a brand they favor and forget good points made about competing brands.
Selective retention
Selective attention
Selective distortion
Cognitive dissonance
When consumers are highly involved with the purchase of an expensive product and they perceive significant differences among brands, they most likely will exhibit _____.
complex buying behavior
consumer capitalism
dissonance-reducing buying behavior
variety-seeking buying behavior
For the past ten years, Ernest and Grace have saved money to go to the Super Bowl should their team, the Chicago Bears, reach the finals of the NFC championship. This is the year, and several tour companies offer attractive, but very similar, packages to the game. Since all packages are pretty much the same, they have chosen one that fits their budget. Ernest and Grace are most likely exhibiting _____.
complex buying behavior
habitual buying behavior
dissonance-reducing buying behavior
consumer capitalism
The _____ is the sum of the ongoing experiences consumers have with a brand that affect their buying behavior, engagement, and brand advocacy over time.
customer engagement
consumer delight
customer journey
customer behavior
A shoe manufacturing company uses ads featuring the members of a country music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________ to the band's fans.
membership group
reference group
status symbol
lifestyle
A buyer's decisions are influenced by ________ such as the buyer's age and life-cycle stage, occupation, economic situation, lifestyle, personality, and self-concept.
personal characteristics
perceptions
attitudes
psychographics
Donna wants to buy a new coat. During the ________ stage of the buyer decision process she will ask her friends to recommend stores that sell good quality winterwear clothing. She will also go through newspapers and magazines to look out for offers and sales on coats.
product evaluation
alternative evaluation
need recognition
information search
John has decided to buy a particular smartphone that he saw reviewed online. Which of the following sources of information has most likely influenced John's purchase decision?
commercial sources
personal sources
public sources
market mavens
Sara buys the same pizza from US pizza every Thursday. She is exhibiting:
Complex buying behaviour.
Dissonance-Reducing buying behaviour.
Habitual buying behaviour.
Variety-Seeking buying behaviour.
Which of the following is a purchase where consumers typically exhibit variety-seeking buying behaviour?
Buying a high-end smartphone with only a few brands available is an example of:
Complex buying behaviour.
Dissonance-reduction buying behaviour.
Habitual buying behaviour.
Variety-seeking buying behaviour.
