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Worksheets4.1 The Role of Marketing
Total questions: 30
Worksheet time: 15mins
Marketing is not about
Customer relations management
Meeting the needs and wants of consumers
Recruiting the best sales people
Understanding the needs and wants of customers
Which statement cannot be applied to the nature of marketing?
Customers are of central importance to marketing
It affects all functional aspects of a business
It is all about selling products to meet the needs of customers
Marketing is far more than advertising
The size of a market cannot be measured in terms of
Marketing budgets
Sale revenue
Sales volume
The number of customers
Which of the following is not part of the marketing mix for physical goods?
Distribution
People
Product
Promotion
The marketing mix for services does not necessarily include
Packaging
People
Physical evidence
Price
Which of the following is not part of the marketing mix for services?
People
Physical evidence
Place
Production
A key difference between goods and services is that services are
Homogenous
Perishable
Purchased by the owner
Tangible
Market orientation is a marketing strategy that involves
Developing products based on an organization's production capabilities
Primary research to find out about customers' wants and needs
Producing goods that are innovative to meet the needs of the market
Researching consumers' needs in order to develop new products
Which statement does not apply to market orientated businesses?
Customer buying habits enable a firm to use appropriate promotional strategies
Pricing decisions consider what customers are prepared and able to pay
The products made by a market orientated businesses are what customers actually want or need
There is a lot of spending on research and development
Which feature cannot be applied to market orientated businesses?
Distribution networks make it convenient for customers to make purchases
Price is based on customers' ability and willingness to pay
Products are designed according to what the producer feels will sell
Research is conducted about people's needs and wants
Product orientated marketing means
Basing all marketing decisions on the needs of customers
Producing and marketing products that the firm believes will sell
Using a firm's assets to increase the marketing budget
Using a firm's strengths such as its brand image to market existing and new products
The physical element in the marketing of a service is known as the
Added value
Packaging
Physical evidence
Physical product
Market share can be described as
The number of suppliers in a particular market
The percentage of total sales in a market that can be attributed to a firm
The relative size of a particular market
The total sales, as measured by value or volume, in a market
An advantage of higher market share
It can lead to market leadership
It requires economies of scale to be earned
The firm will operate more productively
There will be less competitors in the market
Organizations trying to market healthier diets and eating habits are most likely to use
Commercial marketing
Market orientation
Product orientation
Social marketing
Which of the following is an example of a marketing objective for a clothes retailer?
Improve operations management within the organization
Increase the firm's market share by 5% within the next 18 months
Increase output by 1 million units by the end of this year
Open 5 new stores in Vietnam within the next three years
Lexi has decided to operate a franchised Le Cafe coffee shop in a busy commercial district. She chose to use premium pricing for its range of coffees and desserts. She also decided to advertise by distributing flyers and coupons in the local area.
Which elements of the marketing mix below have not been mentioned in the above situation?
People, physical evidence and process
Place, price and promotion
Place, product and promotion
Price, promotion and people
Marketing that takes account of the moral issues involved in business activity is known as
Commercial marketing
E-marketing
Ethical marketing
Social marketing
Some businesses are seen to have senior managers driven in expensive cars, partly to portray an image of high quality and standards. This is an example of
Financial motivation
Packaging
Physical evidence
Process
The marketing objectives of non-profit organizations is least likely to include
To gain higher market share
To generate a financial surplus
To improve brand recognition
To increase sales turnover
Advertising is what gets a product sold
True
False
Consumer markets are the products directly aimed at individuals and households
True
False
Goods and services are marketed in the same way.
True
False
Market leaders are firms with the largest market share within an industry.
True
False
Market orientated businesses are more financially successful than product orientated firms.
True
False
Marketing is concerned with selling goods and services to consumers.
True
False
Marketing is the same as advertising and selling.
True
False
Markets can exists without physical locations.
False
True
The use of commercial marketing methods to achieve the benefits of social change is called social marketing
True
False
The use of marketing strategies to meet the needs and wants of customers in a profitable way is called commercial marketing.
True
False
