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WorksheetsMar 2025 ETT Exam Revision Unit 1
Total questions: 25
Worksheet time: 17mins
What is one role of technology in the tourism industry?
Provides easy access to information
Limits customer choices
Reduces travel options
Increases travel costs
Which technology trend is used for immersive destination previews?
Artificial Intelligence
Big Data
Blockchain
Augmented Reality
What does the Internet of Things (IoT) do in smart destinations?
Personalised experiences through connected device
Increases travel prices
Limits customer interaction
Faster internet speeds
What is a customer journey map?
A travel itinerary
A marketing strategy
A visual storyline of customer engagement
A financial report
Which of the following is a common customer touchpoint?
Social media interactions
Internal company meetings
Supplier negotiations
Employee training sessions
What role does personalization play in travel technology?
It fosters customer engagement and loyalty
It creates generic recommendations
It limits customer choices
It standardizes travel experiences
Which technology is used for secure transactions in tourism?
Social Media
Virtual Reality
Email Marketing
Blockchain
What is the importance of customer touchpoints?
They complicate the customer journey
They help improve customer loyalty and retention
They are irrelevant to customer experience
They are only important during the purchase
Which of the following is a method to collect data on customer experiences?
Ignoring customer feedback
Surveys and questionnaires
Limiting customer interactions
Reducing service options
What is the purpose of contactless technology in tourism?
To increase physical interactions
To ensure health and safety
To complicate the booking process
To reduce customer satisfaction
What is a key benefit of using mobile apps in travel?
They reduce customer engagement
They complicate the booking process
They limit travel options
They provide on-the-go assistance
What is the first step in mapping a customer journey?
Measure success
Select a customer journey
Analyze customer feedback
Create a customer persona
What is the role of social media in the tourism industry?
To limit customer engagement
To reduce customer feedback
To share travel experiences in real-time
To complicate the booking process
AI powered (a) offer instant assistance and support
The role of customer journey map is to
make a booking virtually
ensure smart navigation
minimise human contact
better understand customer needs and perceptions
Customer touchpoints are the (a) of customer contact throughout the journey
Consultations with travel agents occurs during ___ ____.
(a)
_ _, the tour leader offers assistance with room assignments.
(a)
At Post Tour, companies can offer C_ L_ P_.
(a)
Surveys
often consist of structured questions
help to spontaneously share experiences
help to gain deeper insights
are indirect and general
Focus groups help to gain insights to customer _, _ and _
(a)
Companies can look at the performance of social media platforms through _ _ such as likes, shares and comments.
(a)
User interaction data looks at the following (more than one answer).
click paths
time spent on pages
drop off points
bounce rates
Sales and Transaction Data looks at purchase history and _ _ _
(a)
Compare your customer experience metrics with industry standards is also known as _ _.
(a)
