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WorksheetsMarketing & Advertising Assessment 1
Total questions: 21
Worksheet time: 1hrs 3mins
Which TWO brands listed are DIRECT competitors
Amazon & Walmart
Lowes & Home Depot
Wayfair & Sam's
Amazon & Home Depot
Which of the following definition describes collecting data about a brand and the markets
Target Market
Market Research
Segmentation
Branding
If you decide to buy a shirt, but you can't find your SIZE, which part of the 4P's has failed?
Place
Product
Price
Promotion
A Target Market is a the specific group of people that a brand focuses on when promoting
True
False
Effective advertisng uses various types of persuasion
True
Never
False
When approved
A short song used in advertising is called a:
Jingle
Pop-up
Spot
“I’m lovin’ it” and “Always Coca-Cola” are:
Logos
Jingles
Slogans
The last step of product development is
develop a business plan
develop the product
test-market the product
evaluate customer acceptance
Advertising is part of the marketing function called
distribution
financing
promotion
selling
What is a slogan?
An announcement promoting a product and aiming to sell it
A symbol used to to represent a brand
A short phrase to help people remember a brand or product
"Melts in your mouth, not in your hand"
Which company uses this slogan?
Nestle
M&Ms
Kit Kat
What is a logo?
a picture showing the product advertised
a phrase associated with a product
a symbol a company uses for its brand
Which company uses this logo?
Pizza Hut
Dominos
Little Caesars
The exclusive legal right, given to an originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material, and to authorize others to do the same.
Infringement
Copyright
Advertising Agency
Logo
Once the idea for a product is generated,
the product gets tested at the factory.
the product gets tested on the market.
the idea for the product is screened.
a business plan for the product is developed.
Which of the following best describes market segmentation?
Dividing a large market into a smaller groups based on similarities
Selling goods for less than their production cost to maximize sales
Maintaining long-term ties with customers to encourage repeat sales
Selling products over the internet
Definition of Prime Time
A broadcast made on the Internet.
The time period when the TV or radio audience is the largest.
A series of ad messages that share a single idea and theme.
Means of communication, such as television, radio, and newspapers.
An infomercial is a 30-minute commercial.
True
False
Distribution, Financing, Marketing information management, Pricing, Product/service management, Promotion, and Selling
The 7 steps in developing a new product
The 7 functions of marketing
Generate ideas, Screen ideas, Develop a Business Plan, Develop the Product, Test-Market the Product, Introduce the Product, Evaluate Customer Acceptance
The 7 steps in developing a new product
The 7 functions of marketing
