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WorksheetsFunctional and sustainable repositioning
Total questions: 26
Worksheet time: 13mins
True or False? Businesses will use repositioning strategies in the achievement of business goals.
True
False
Reasons why businesses choose to reposition include:
increase profitability
gain market share
provide employment opportunities
satisfy or meet society’s needs and wants
become more sustainable and achieve growth
Repositioning strategies are mostly ___________ focused.
marketing
operations
human resources
finance
Market repositioning strategies may include:
offering additional products or services to the market
rebranding
changing promotional strategies
providing new training opportunities
This occurs when a business updates its logo or image to appear new, updated and exciting in the market.
Rebranding
Repositioning
Redundancy
Sustainability
True or False? Rebranding and repositioning are the same thing.
True
False
A business may change its promotional strategies by:
creating a new slogan
using different celebrity endorsements
testing new advertising methods
running competitions or campaigns
providing new training opportunities
Human resource repositioning can occur at:
the first stage of the employment cycle.
the second and third stages of the employment cycle.
the fourth stage of the employment cycle.
all stages of the employment cycle.
A business may alter its recruitment or selection processes in order to attract or secure a wide range of candidates in the:
acquisition stage of the employment cycle.
development stage of the employment cycle.
maintenance stage of the employment cycle.
separation stage of the employment cycle.
A business may provide new training opportunities to long-standing staff in order to upskill them in new technologies or systems and therefore make the business more competitive in the:
acquisition stage of the employment cycle.
development stage of the employment cycle.
maintenance stage of the employment cycle.
separation stage of the employment cycle.
A business may utilise new motivation strategies to care for staff wellbeing or foster productivity in the
acquisition stage of the employment cycle.
development stage of the employment cycle.
maintenance stage of the employment cycle.
separation stage of the employment cycle.
A business may restructure and issue redundancies for the business to take on a new approach within the business in the:
acquisition stage of the employment cycle.
development stage of the employment cycle.
maintenance stage of the employment cycle.
separation stage of the employment cycle.
In _______________, a business can reposition by expanding or renovating a store, changing locations or utilise emerging technologies to build competitiveness.
Marketing
Human resources
Operations
Finance
In ________________, a business may reposition in order to better achieve different financial objectives based on their financial situation including growth and solvency, liquidity, profitability, and efficiency.
Marketing
Human resource
Operations
Finance
In finance, a business may reposition in order to better achieve different financial objectives based on their financial situation including:
growth
solvency
liquidity
profitability
efficiency
A primary responsibility of modern businesses is to engage in _________________ practices; this can be a repositioning strategy for a post-mature business.
functional
sustainable
True or False? Sustainability strategies can occur in management structures, but not across the four business functions.
True
False
A modern business concept that brings to light a business’s responsibility to give back to the community it services.
Corporate Social Responsibility
Sustainability
Triple bottom line
Redundancy
How many levels of responsibility are identified in Carrol’s CSR pyramid?
one
two
three
four
five
Carrol’s CSR pyramid identifies four levels of responsibility:
economic
legal
ethical
philanthropic
social
These responsibilities in the CSR pyramid focus on a business achieving profit through providing goods and services demanded by consumers.
Economic
Legal
Ethical
Philanthropic
This responsibility in the CSR pyramid refers to how businesses meet their compliance obligations in order to serve the community fairly.
Economic
Legal
Ethical
Philanthropic
This responsibility in the CSR pyramid refers to the decision making in the business, ensuring stakeholder satisfaction is satisfied, and the business considers its impact on society and the world.
Economic
Legal
Ethical
Philanthropic
This responsibility in the CSR pyramid refers to the charitable giving and generosity shown by a business in order to help the disadvantaged or marginalised members of the community.
Economic
Legal
Ethical
Philanthropic
Further to meeting their ethical responsibilities, this applies to industries and occupations, such as doctors and teachers, where the safety of the community is paramount.
Social responsibilities
Ethical standards
An accounting concept where businesses measure their financial impact on society through considering profit, people and the planet.
Triple bottom line
Corporate social responsibility
Sustainability
Redundancy
