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Functional and sustainable repositioning

Total questions: 26

Worksheet time: 13mins

Name
Class
Date
1.

True or False? Businesses will use repositioning strategies in the achievement of business goals.

a)

True

b)

False

2.

Reasons why businesses choose to reposition include:

a)

increase profitability

b)

gain market share

c)

provide employment opportunities

d)

satisfy or meet society’s needs and wants

e)

become more sustainable and achieve growth

3.

Repositioning strategies are mostly ___________ focused.

a)

marketing

b)

operations

c)

human resources

d)

finance

4.

Market repositioning strategies may include:

a)

offering additional products or services to the market

b)

rebranding

c)

changing promotional strategies

d)

providing new training opportunities

5.

This occurs when a business updates its logo or image to appear new, updated and exciting in the market.

a)

Rebranding

b)

Repositioning

c)

Redundancy

d)

Sustainability

6.

True or False? Rebranding and repositioning are the same thing.

a)

True

b)

False

7.

A business may change its promotional strategies by:

a)

creating a new slogan

b)

using different celebrity endorsements

c)

testing new advertising methods

d)

running competitions or campaigns

e)

providing new training opportunities

8.

Human resource repositioning can occur at:

a)

the first stage of the employment cycle.

b)

the second and third stages of the employment cycle.

c)

the fourth stage of the employment cycle.

d)

all stages of the employment cycle.

9.

A business may alter its recruitment or selection processes in order to attract or secure a wide range of candidates in the:

a)

acquisition stage of the employment cycle.

b)

development stage of the employment cycle.

c)

maintenance stage of the employment cycle.

d)

separation stage of the employment cycle.

10.

A business may provide new training opportunities to long-standing staff in order to upskill them in new technologies or systems and therefore make the business more competitive in the:

a)

acquisition stage of the employment cycle.

b)

development stage of the employment cycle.

c)

maintenance stage of the employment cycle.

d)

separation stage of the employment cycle.

11.

A business may utilise new motivation strategies to care for staff wellbeing or foster productivity in the

a)

acquisition stage of the employment cycle.

b)

development stage of the employment cycle.

c)

maintenance stage of the employment cycle.

d)

separation stage of the employment cycle.

12.

A business may restructure and issue redundancies for the business to take on a new approach within the business in the:

a)

acquisition stage of the employment cycle.

b)

development stage of the employment cycle.

c)

maintenance stage of the employment cycle.

d)

separation stage of the employment cycle.

13.

In _______________, a business can reposition by expanding or renovating a store, changing locations or utilise emerging technologies to build competitiveness.

a)

Marketing

b)

Human resources

c)

Operations

d)

Finance

14.

In ________________, a business may reposition in order to better achieve different financial objectives based on their financial situation including growth and solvency, liquidity, profitability, and efficiency.

a)

Marketing

b)

Human resource

c)

Operations

d)

Finance

15.

In finance, a business may reposition in order to better achieve different financial objectives based on their financial situation including:

a)

growth

b)

solvency

c)

liquidity

d)

profitability

e)

efficiency

16.

A primary responsibility of modern businesses is to engage in _________________ practices; this can be a repositioning strategy for a post-mature business.

a)

functional

b)

sustainable

17.

True or False? Sustainability strategies can occur in management structures, but not across the four business functions.

a)

True

b)

False

18.

A modern business concept that brings to light a business’s responsibility to give back to the community it services.

a)

Corporate Social Responsibility

b)

Sustainability

c)

Triple bottom line

d)

Redundancy

19.

How many levels of responsibility are identified in Carrol’s CSR pyramid?

a)

one

b)

two

c)

three

d)

four

e)

five

20.

Carrol’s CSR pyramid identifies four levels of responsibility:

a)

economic

b)

legal

c)

ethical

d)

philanthropic

e)

social

21.

These responsibilities in the CSR pyramid focus on a business achieving profit through providing goods and services demanded by consumers.

a)

Economic

b)

Legal

c)

Ethical

d)

Philanthropic

22.

This responsibility in the CSR pyramid refers to how businesses meet their compliance obligations in order to serve the community fairly.

a)

Economic

b)

Legal

c)

Ethical

d)

Philanthropic

23.

This responsibility in the CSR pyramid refers to the decision making in the business, ensuring stakeholder satisfaction is satisfied, and the business considers its impact on society and the world.

a)

Economic

b)

Legal

c)

Ethical

d)

Philanthropic

24.

This responsibility in the CSR pyramid refers to the charitable giving and generosity shown by a business in order to help the disadvantaged or marginalised members of the community.

a)

Economic

b)

Legal

c)

Ethical

d)

Philanthropic

25.

Further to meeting their ethical responsibilities, this applies to industries and occupations, such as doctors and teachers, where the safety of the community is paramount.

a)

Social responsibilities

b)

Ethical standards

26.

An accounting concept where businesses measure their financial impact on society through considering profit, people and the planet.

a)

Triple bottom line

b)

Corporate social responsibility

c)

Sustainability

d)

Redundancy