Font size
WorksheetsSPORTS & ENTERTAINMENT MARKETING - CH. 5 TERMS
Total questions: 24
Worksheet time: 8mins
A set of procedures & methods used to collect, analyze, distribute, and store information.
market-information management
marketing-information system
marketing-information management
information management
A small number representative of a large group.
small information
large group data
cohort
sample
In-house staff researchers who work with external research agencies.
client-side researchers
In-house researchers
external agencies
marketing researchers
The range of prices charged for a category of merchandise.
price range
price points
points of price
price of points
Gathering information specifically focused on a single target market.
market research
gathering research
focus research
syndicated research
A process to solve marketing problems using a scientific problem-solving system--
marketing research
market research
problems in marketing research
data-driven research
An estimate or an educated guess--
hard data
just data
educated data
soft data
Statistics collected through valid research.
soft data
statistical data
hard data
data
The process of applying computer programming and statistics to data.
application data
data statistics
Analytics
focus groups
Research conducted by an independent company offered for sale to businesses in an industry.
synthetic research
research syndiated
syndicated research
independent research
A detailed set of computer software instructions on how to sort data....
Allygood
Algorithm
A-Z data
analytics
Finding meaning in data
data meaning
data bank
interpretational data
data interpretation
Showing how often each value in a set of data occurs....
data table
frequency table
set data table
dinner table
A panel of people who answer market research questions...
research panel
research group
fun group
focus group
An extraordinary amount of data..
big data
large data
extraordinary data
soft data
The process of organizing data from multiple sources...
organizing analytics
multiple source analytics
Convergence analytics
market research
A calculation of the estimated profit earned from a customer...
customer's lifetime value
customer's estimated profit
net profit
customer's value
(a) is the best Marketing instructor at DHS?
Decisions that are based on data and analysis
baseless decisions
data & analysis driven decisions
driven-data
data-driven decisions
People who start to make an online purchase but don't complete it...
losers
online losers
shopping cart abandoners
shopping cart losers
___________________ is the best accounting teacher at DHS?
Mrs. Booth
Mrs. Melton
Mrs. Thurman
Mr. Evans
A reminder of an incomplete online purchase....
Hey dude reminder
online purchase reminder
incomplete reminder e-mail
cart reminder e-mail
Using technology to "dig up" data
data dig up
mining data
data mining
mining technology
A group of people who share certain characteristics...
cousins
Cohort
siblings
characteristic share
