Free Printable Market Research Review

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Market Research Review

Total questions: 20

Worksheet time: 20mins

Name

Class

Date

What is referred to as a subset of the population under investigation that a researcher selected to be part of the study?

Sample

Population

Variable

Replicate

Which of the following involves group-by-group selection of samples?

Simple random sampling

Stratified sampling

Snowball sampling

Quota sampling

Probability sampling techniques are suitable for Quantitative research studies.

True

False

Mrs. Trahan samples her class by selecting all students sitting at group 1 and group 5 in her classroom. This sampling technique is called?

Simple

Stratified

Systematic

Cluster

Mrs. Trahan samples her class by picking 10 numbers from her hat and each number is assigned to a student. This is ______________ random sampling.

Systematic

Simple

Stratified

Cluster

In order to use samples to estimate something from the population, the sample should be _________________ the population.

exactly the same as

nothing like

representative of

larger than

If every individual in a population has the same chance of being included in a sample, the sample is a(n) _________ sample.

Biased Sample

Convenience Sample

Random Sample

Stratified Sample

To find out what the preferred ice cream flavor is, wait outside an ice cream parlor and ask every 4th person leaving the store to name his or her favorite flavor until you get 25 responses is an example of...

Convenience Sample

Simple Random Sample

Stratified Random Sample

Systematic Sample

Each member of the population has a chance of being selected as a participant of a study.

Non-probability Sampling

Probability Sampling

10.

Is a survey a primary or secondary research method?

Primary.

Secondary.

Neither.

Both.

11.

Which is an example of Non-probability sampling

Snowball

random

Stratified

Cluster

12.

Which is an example of Probability sampling

Snowball

Voluntary

Quota

Stratified

13.

This primary data collection method collects information by recording the actions of customers without interacting with or communicating with them

Focus Group

Observation

Survey

Test Market

14.

This is a small number of people who are brought together to discuss elements of a specific issue or problem.

Focus Group

Observation

Survey

Test Market

15.

Which of the following research methods is appropriate when a business wants to obtain in-depth, qualitative information from a few customers:

Structured observation

Personal interview

16.

Information collected for the first time specifically for a marketing research study is called:

Secondary research

Primary research

Soft research

Experimental research

17.

Primary research is also known as...

Desk Research

Field Research

18.

Graham wants some quick, informal feedback on his business ideas from friends and family. His best option would be:

Share a survey and invite comments on Facebook

Hand a written questionnaire to local shoppers

Send a mailing to 500 local residents

Commission a local market survey agency

19.

Tyler walks into a Starbucks, and keeps track of how many caramel cinnamon lattes are being sold to gather data. What method is he using?

Survey

Observation

Product Mix

Product line

20.

What is a problem with using secondary data?

It is easy to find

It is normally quicker to find

You did not create it (it might be unreliable)

You have to find the information yourself

Reset

Market Research Review

Total questions: 20

Worksheet time: 20mins

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