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WorksheetsMarketing Cluster 4
Total questions: 15
Worksheet time: 15mins
Operating costs that do not increase or decrease with changes in production are called __________ expenses
semi-variable
mixed
fixed
variable
An author might send a notice of copyright infringement when a business
reproduces an invention and sells it to the public
places a trade character in one of its publications
posts his/her written work on its website without permission
attempts to publicize a trade secret
Which of the following is most likely to have a marketing-research department:
Small retail business
Leading manufacturer
Local charity
Successful politician
. In an online journal article, Dr. Lydia Garrett wrote, "Dr. Sanderson has limited expertise in the area of biophysics, and I do not believe that he has conducted enough research to support his theory." This is an example of
supporting evidence
an opinion
hearsay
a fact
In which of the following situations might a business decide to increase its sales forecast from $10 million to $12 million for the coming year:
Inflation rate increases by 3%
Demand for products is leveling off
One major competitor leaves the market
Population of market area decreases by 5%
Which of the following would be most appropriate for mass marketing:
Toothpaste
Diapers
Toy trucks
Winter coats
Which of the following activities is an aspect of marketing a service:
Advertising the state of Michigan on television
Finding out customers' favorite coffee flavors
Developing a new, improved cell phone
Determining how much to charge for a haircut
Which of the following is the best place to start looking for data about competitors:
The company's internal records
The company's website
The company's call reports
The local newspaper
Which of the following sample designs draws data from the knowledge of experts:
Judgment sampling
Referral sampling
Simple random sampling
Systematic random sampling
When a business obtains primary data by manipulating several variables within a controlled environment, it is
ensuring positive results
analyzing focus-group feedback
conducting experimental research
making marketing decisions
Which of the following Internet-based marketing research methods is most likely to raise an ethical issue regarding the users' right to privacy:
Cookies
Scan portals
Browsers
Banner ads
Which of the following sources of data would be best for a marketer who is looking for trends and changes in his/her industry:
Sales invoice
Trade journal
A competitor's promotional campaign
Public financial data
How can ill-designed questionnaires affect survey participants?
Can make them take their time to complete the survey
Can make them question the survey's purpose
Can decrease their desire to answer personal questions
Can decrease their response rate
Which data-collection method usually takes place online?
Observation
Tracking
Experiments
Personal interviews
Due to obsolescence, the format in which a business stores its information must often be
archived
updated
processed
summarized
