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Branding and Customer Needs

Total questions: 20

Worksheet time: 15mins

Name
Class
Date
1.

The order of Maslow's hierarchy of needs, from bottom to top, is...

a)

Safety, Belonging-Love, Self-Actualization, Self-Esteem, and Physiological

b)

Psychological, Security, Happiness, Ego, and Self-Realization

c)

Physiological, Safety, Belonging-Love, Self-Esteem, and Self-Actualization

d)

Physiological, Love, Self-Actualization, Esteem, Safety

2.

According to Maslow’s Hierarchy of Needs, what is the first need that must be met?

a)

Safety

b)

Belonging

c)

Esteem

d)

Physiological

3.
The hardest stage to recognize individual needs in is the...
a)
Safety level
b)
Love and Belonging level
c)
Actualization level
d)
Esteem level
4.
Someone who purchases a product or service from a business is -
a)
A customer
b)
A vendor
c)
An employee
d)
A hospitality worker
5.
If a person does not feel accepted or loved, they have not reached what level, according to Maslow?
a)
Level 1 
b)
Level 5 
c)
Level 3 
d)
Level 2
6.
Self-actualization refers to...
a)
When people realize it is all about me
b)
The motivation to develop to ones full potential as a human being
c)
When people have a lot of friends
d)
When people are in meaningful relationships
7.

Needs of _________ are being focused in Marketing.

a)

Customer

b)

producer

c)

Retailer

d)

wholesaler

8.

The use of a name, design, symbol, or a combination of those elements. It describes a company's event's effort to develop a personality.

a)

Marketing

b)

Branding

c)

Brand Loyalty

d)

Brand Awareness

9.

A brand provides...

a)

Oportunity

b)

Identity

c)

Confussion

d)

Style

10.

This tagline is for?

a)

Adidas

b)

Reebok

c)

Nike

d)

Puma

11.

"Melt in your mouth, not in your hand" this is the tagline for?

a)

Hersheys

b)

M & M's

c)

Reese's

d)

Milky Way

12.

"The happiest place on Earth"

a)

Disney land

b)

Ramoji film city

c)

Dream world

d)

Universal studios

13.

This logo is for?

a)

ABC

b)

NBC

c)

FOX

d)

KTLA

14.

This is the logo for?

a)

Mazda

b)

Mitsubishi

c)

Maserati

d)

Mercedes

15.

This is the logo for?

a)

Hallmark

b)

Levis

c)

Illy

d)

Heinz

16.

This is the logo for?

a)

Walmart

b)

National Geographic

c)

Symantec

d)

Kodak

17.

"think different" is the tagline for?

a)
b)
c)
d)
18.

"Be what's next" is the tagline for

a)
b)
c)
d)
19.

Guess the logo for Benetton?

a)
b)
c)
d)
20.

Find the brand name

a)

MACDONALD

b)

MCDONALDS

c)

MACDONLDS

d)

MCDONLD