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WorksheetsIntroduction to Marketing T1
Total questions: 10
Worksheet time: 5mins
Marketing is a process by which companies create value for customers
and build strong customer relationships in order to capture value from customers in return.
True
False
Marketing myopia is focusing only on existing wants and losing sight of underlying consumer needs.
True
False
Marketing management is the art and science of choosing target markets and building profitable relationships with them.
True
False
A brand’s Strategy is the set of benefits or values it promises to deliver to customers to satisfy their needs.
True
False
The marketing mix is comprised of a set of tools known a
the four Ps:
Price, Plan, Product, Place
Product, People, Plan, Process
Price, Product, Place, Promotion
Promotion, Plan, Product, Place
The 3 P´s in the extended marketing mix are
People, Promotion, Process
Physical Evidence, Process, Product
People, Physical Evidence, Process
Purple Cow, People, Product
Moore´s idea diffusion curve is made up of
Innovators, Early Majority, Adopters, Laggards
Innovators, Early Majority, Adopters, Laggards
Innovators, Early & Late Majority, Adopters, Laggards
Innovators, Early Adopters, Early & Late Majority, Laggards
Customer relationship management—the overall process of building and maintaining good personnel relationships by delivering superior customer value and satisfaction.
True
False
Partner relationship management involves working closely with customers in other company departments and outside the company to jointly bring greater value to customers.
True
False
In customer relationship groups, butterflies can be defined as
Profitable and loyal
Highly loyal but not very profitable
Potentially profitable but not loyal
Low profitability and Little loyalty
