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Entrepreneurship Study Guide

Total questions: 60

Worksheet time: 42mins

Name
Class
Date
1.

A preson who owns a business, and assumes most of the risk

a)

Intrapreneur

b)

Entrepreneur

c)

Manager

d)

Owner

2.

What percentage of small businesses fail within the first 5 years?

a)

10%

b)

25%

c)

50%

d)

75%

3.

What is SWOT analysis?

a)

Strengths, Weaknesses, Opposition, Threats

b)

Stress, Weaknesses, Opportunities, Trouble

c)

Strengths, Weaknesses, Opportunities, Threats

4.

Which of the below is one of the best indicators of opportunity?

a)

Demographics

b)

General competition

c)

Risk management

d)

Current trends

5.

Social trends should impact business decision-making.

a)

True

b)

False

6.

Which characteristic do most entrepreneurs share?

a)

Willingness to take risks

b)

Creative and visionary

c)

Do whatever it takes

d)

All of the Above

7.

_____ describes personal characteristics of a population.

a)

Diversities

b)

Demographics

c)

Ethnicities

d)

Cultural segmentation

8.

A franchisor:

a)

Buys a franchise and must be trained to operate the business

b)

Collects a finders fee for franchising a business

c)

Opens a business from scratch

d)

sells the right to open stores and sell products or services using its brand

9.

Finding new ways of doing things is:

a)

Innovation

b)

Customer loyalty

c)

Industry

d)

Business accumen

10.

When franchising a business, what is a royalty fee?

a)

A percentage fee of taxes that must be to the Internal Revenue Service.

b)

a fee calculated as a percentage of sales for the use of a business' name, products and services, and customers

c)

the cost of doing business that a business incurs for selling goods or services.

d)

Money paid to Mr. Hirsh

11.
The entrepreneurial process involves taking the steps to recognize a(n) ________ and create a business for profit.
a)
opportunity
b)
perception
c)
niche
d)
market
12.

Chick-Fil-A is an example of a(n):

a)

Hardware store

b)

Investor

c)

Franchise

d)

Sole proprietorship

13.

An overview of your Business Plan is called the:

a)

Business Plan Overview

b)

Executive Summary

c)

Market Summary

d)

Detailed Overview

14.
Who created Facebook?
a)
Mark Zuckerberg
b)
Elon Musk
c)
JK Rowling
d)
Walt Disney
15.
Business entity that is usually owned by multiple stockholders and operates as a separate legal entity.
a)
proprietorship
b)
partnership
c)
limited liability company
d)
corporation
16.

A target market is

a)

a group of investors willing to put capital into a business

b)

a generational group of individuals

c)

a group of consumers at which a product/service is aimed

d)

an industry willing to sell and market your product

17.

Business that buys goods in large quantities, typically from manufacturers and resells them in smaller batches to retailers.

a)

Retail

b)

Wholesaler

c)

Service business

d)

Manufacturer

18.
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan.
a)
Geographic
b)
Demographic
c)
Psychographic
d)
Telepathic
19.

A customer's interest in playing basketball is an example of .....

a)

Psychographic information

b)

Geographic information

c)

Demographic information

d)

Behavioral information

20.

Pamela's loyalty to grocery shopping exclusively Kroger is an example of __________ information.

a)

Psychographic

b)

Behavioral

c)

Demographic

d)

Geographic

21.
_____________involves using a single marketing strategy to reach all customers.
a)
A Market Plan
b)
Keeping up with the trends
c)
Mass Marketing
d)
None of the above
22.
___________ is a method used to identify customers with similar wants and needs.
a)
Selling
b)
Planning
c)
Market Segmentation
d)
Sales pitch
23.

The part of the business plan that outlines the number of employees and their roles and responsibilities within the organization.

a)

Competitive Analysis

b)

Company Description

c)

Organizational Structure

d)

Marketing Plan

24.

The part of the business plan that discusses how the business will communicate its brand and its products/services to customers.

a)

Marketing Plan

b)

Industry Overview

c)

Product and Service Plan

d)

Growth Plan

25.

The part of the business plan that makes financial forecasts for the businesses.

a)

Investment Request

b)

Financials

c)

Balance Sheet

d)

Investor Plan

26.
What is the most common form of business ownership?
a)
Corporation
b)
Company
c)
Sole Proprietorship
d)
LLC
27.

What type of corporation combines the benefits of a sole proprietorship and a corporation?

a)

Limited Liability Company

b)

Trust

c)

Company

28.

This type of business is subject to many more laws and is more difficult to form.

a)

Proprietorship

b)

Partnership

c)

Corporation

d)

Franchise

29.
Which of the following is an advantage of a partnership?
a)
Unlimited Liability
b)
Arguments
c)
Shared responsibility
d)
Less investors
30.

Which is not a source of opportunity?

a)

Problems

b)

Changing preferences of consumers

c)

New technologies

d)

Saturated market

31.

What is the meaning of VALUE PROPOSITION in Business Model Canvas?

a)

the value that the good or service is providing the customer

b)

predictions in revenue

c)

the marketing strategy

d)

the value of the customer

32.

What does BMC do?

a)

BMC is a tool for beginners

b)

BMC is part of a traditional business plan

c)

BMC helps us to build a strategic management and lean startup template for developing new or documenting existing business models

d)

All of the above

33.

Customer segments refer to the target people and/or organizations for your goods and services

a)

true

b)

false

34.

What are the "channels" in a business model canvas?

a)

Who your customers are

b)

Where you sell your products/services

c)

How you want to sell your product

d)

What is the best offer given

35.

Teenagers ages 16-18 and teachers is an example of what section of the BMC?

a)

channels

b)

customer solution

c)

customer segment

d)

customer problems

36.

The network of suppliers and partners who complement each other in helping the company create its value proposition are called:

a)

customer segments

b)

key partners

c)

key resources

d)

channel

37.

Which part of the business plan is primarily market research?

a)

Company description

b)

Executive Summary

c)

Market Analysis

d)

Marketing Plan

38.

Which element of Bain's pyramid falls under the life-changing category?

a)

Affiliation/belonging

b)

Saves time

c)

Reduces effort

d)

self-transcendence

39.

Wellness, rewards me and reduces anxiety are all examples of _______ elements.

a)

Functional

b)

Emotional

c)

Life-changing

d)

Social

40.

What is the number 1 reason why businesses fail?

a)

There isn't a market for their product or service

b)

Poor planning

c)

Lack of financial management

d)

Inadequate funding

41.

Which form of business ownership is the hardest to succeed long-term?

a)

Partnership

b)

Franchise

c)

Sole proprietorship

d)

Corporation

42.

Which type of business is the easiest to start?

a)

Partnership

b)

Franchise

c)

Sole proprietorship

d)

Corporation

43.

A(n)____________ is an activity to help you achieve your goal.

a)

Implementation

b)

Initiative

c)

Objective

d)

Indicator

44.

Key performance indicators .........

a)

Measure an initiative's success in achieving the goal

b)

Determine if tasks have been completed when launching initiatives

c)

are the key objectives the company sets when creating a goal

d)

Answers 1 and 2 are both correct

45.

The various goods and services you produce and sell are your.....

a)

Sales Channels

b)

Customer Segments

c)

Revenue streams

d)

Key partners

46.

______________ is the money that comes from the sell of goods and services.

a)

Profit

b)

Revenue

c)

Expenses

d)

Assets

47.

__________________ are various things you have to pay for to operate your business.

a)

Income

b)

Revenue

c)

Expenses

d)

Assets

48.

The number of followers on your social media page is an example of....

a)

Key performance indicator

b)

Initative

c)

Key objective

d)

Rationale

49.

Which is not part of the PESTEL analysis?

a)

Political changes

b)

Trends in technology

c)

Internal strengths of the organization

d)

Societal changes or trends

50.

A PESTEL analysis is part of a SWOT analysis to help an organization determine.....

a)

Strengths and weaknesses

b)

Strengths and opportunities

c)

Weaknesses and threats

d)

Opportunities and threats

51.

What does PESTEL stand for?

4 lines
52.

PESTEL is also called a(n)______________.

a)

Environmental scan

b)

Competitive analysis

c)

Financial analysis

d)

Internal audit

53.

Which club at Parkview is for marketing students?

a)

FBLA

b)

HOSA

c)

DECA

d)

TSA

54.

Which of the following does DECA prepare its members to be?

a)

Experienced leaders

b)

Business owners

c)

Graduate from a 4 year institution

d)

Be family oriented

55.

Which is not a component of the Lean Startup Method?

a)

Create a hypothesis

b)

Build a MVP

c)

Measure and collect data

d)

Write a traditional business plan

56.

What is a strategic plan?

4 lines
57.

Which is NOT an example of a MVP?

a)

a fully developed product

b)

a basic prototype

c)

a fake website

58.

A(n) ____________ creates and innovates for someone else's company.

a)

Entrepreneur

b)

Intrapreneur

c)

Contractor

59.

A business tool to help determine value in goods and services or new ways to add value to goods and services.

a)

the strategic planning tool

b)

Bain's Elements of Value Pyramid

c)

SWOT analysis

d)

Business Model Canvas

60.

Explain the Lean Startup Method

4 lines