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Develop Quality and Marketable Products or Services

Total questions: 10

Worksheet time: 2mins

Name
Class
Date
1.

is a managerial tool used to assess the business environment. It is used to gather information then used it as a strategic plan. The strengths and weaknesses are your traits. These are the resources you have control over. While the opportunities and threats exist within the company or business.

a)

SWAT analysis

b)

SWOT analysis

c)

Game plan

d)

Product Branding

2.

It simply taking something that has long been utilized or enjoyed in one market, such as a food, or face cream, and introducing it in a new or enhanced form.

a)

Branding

b)

Innovation

c)

Development

d)

Tagging

3.

It is the mother of invention.

a)

innovation

b)

necessity

c)

brand

d)

tagging

4.

_____ known for being tangible. This means that it is something physical you can actually touch and take home.

a)

brand

b)

goods

c)

services

d)

logo

5.

_____ is intangible because it isn't something that can be touched or stored. For example, Annie needs a repair service for her computer. Although the repair will restore the use of her computer, Annie isn't purchasing a physical product.

a)

brand

b)

goods

c)

services

d)

tagline

6.

A _____ is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others.

a)

product

b)

logo

c)

name

d)

tagline

7.

_____ is a short text which serves to clarify a thought for or is designed with a form of, dramatic effect. they are reiterated phrases associated with an individual, social group, or product

a)

product

b)

logo

c)

name

d)

tagline

8.

_____ is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents as in a wordmark.

a)

product

b)

logo

c)

name

d)

tagline

9.

_____ are openings or chances for something positive to happen, but you'll need to claim them for yourself!

a)

threaths

b)

weaknesses

c)

opportunities

d)

strengths

10.

_____ is the distinct thing that you can offer that your competitors can't. It's your "Competitive Edge." It's the reason why customers buy from you, and you alone.

a)

strengths

b)

unique selling proposition

c)

tagline

d)

brand