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CHAPTER 3 MKT310

Total questions: 20

Worksheet time: 13mins

Name
Class
Date
1.

Types of public relations include Corporate Public Relations, Voluntary Public Relations, Government Public Relations and Consultancy Public Relations.

a)

True

b)

False

2.

Public Affairs, Consumer Relations and Press Agentry are NOT part of the activities in corporate public relations.

a)

TRUE

b)

FALSE

3.

Recruiting involves maintaining good governmental relations by initiating discussions, debates and the free interchanges of ideas to ensure mutual understanding.

a)

TRUE

b)

FALSE

4.

Producing sound products or reliable services that don’t threaten the environment is part of Corporate Social Responsibility (CSR).

a)

TRUE

b)

FALSE

5.

One advantage of becoming a socially responsible company is to promote human welfare by helping social systems adapt to changing needs and environment.

a)

TRUE

b)

FALSE

6.

Voluntary public relations can be divided into three types namely Public Interest Voluntary Organization, Public Service-oriented Voluntary Organization and Public Product-oriented Voluntary Organization.

a)

TRUE

b)

FALSE

7.

Role promotion, client service and fund raising are some of the public relations activities of the voluntary organization

a)

TRUE

b)

FALSE

8.

The leader of the program should NOT have strong command of a particular language, good planning and strong management skills to ensure the success of the campaign of fundraising.

a)

TRUE

b)

FALSE

9.

Corporate public relations consists of three departments namely Film Department, Broadcasting Department and Radio broadcast.

a)

TRUE

b)

FALSE

10.

Main sources for fund raising include government grants, annual knock on the door appeals, telethons and special events.

a)

TRUE

b)

FALSE

11.

All of the following are the activities of Corporate Public Relations, EXCEPT:

a)

A. Public Affairs

b)

B. Lobbying

c)

C. Street Begging

d)

D. Product publicity

12.

Which of the following is (are) part of Corporate Social Responsibility (CSR)?

a)

A. Compensating employees fairly and treating them justly regardless of the cultural environment you are operating.

b)

B. Never offer overpriced or potentially dangerous junk in the guise of a high-quality products.

c)

C. Restoring and protecting anything the organization might damage or threaten during business operations.

d)

D. All of the above.

13.

Which of the followings are the characteristics of a voluntary (non-profit) organizations. i. Self-Governing ii. Organized iii. Voluntary iv. Government-Sponsored

a)

A. i, ii and iii

b)

B. i, ii and iv

c)

C. i, iii and iv

d)

D. ii, iii and iv

14.

All of the followings are public relations activities of voluntary organization, EXCEPT:

a)

A. Role Promotion

b)

B. Client Services

c)

C. Fund Raising

d)

D. Product Publicity

15.

Which of the following are the main sources for fund raising? i. Corporate Sector ii. Government Grants iii. Bank Borrowings iv. Direct mail and letter box drops

a)

A. i, ii and iii

b)

B. i, ii and iv

c)

C. i, iii and iv

d)

D. ii, iii and iv

16.

7) Which of the followings is NOT the activities in government public relations?

a)

A. Informing constituents about activities of government agency

b)

B. Ensuring active cooperation in government programs

c)

C. Collecting donations from the general publics

d)

D. Handling crisis

17.

Which of the following are the main reason for using Public Relations Consultancies?

i. To handle ad-hoc assignments

ii. To provide specialist services such as house journal production and fund raising

iii. To earn extra income

iv. To plan and execute complete public relations program where their own staff do not have the capability

a)

A. i, ii and iii

b)

B. i, ii and iv

c)

C. i, iii and iv

d)

D. ii, iii and iv

18.

All of the followings are the problems of Voluntary Public relations, EXCEPT:

a)

A. Activities are not sustained or coherent

b)

B. Low operating budget

c)

C. Activities are well-planned in advance

d)

D. Difficulty in getting full time volunteers

19.

Which of the following is NOT the activities of Corporate Public Relations?

a)

A. Consumer Relations

b)

B. Marketing Communication

c)

C. Family Relations

d)

D. Information Service

20.

Politician special officer is responsible on following:

I. press release

II. approval on foto of politician

III. speeches

IV. evant schedule

a)

all the above

b)

I,II,III

c)

I,II,IV

d)

II,III , IV