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WorksheetsMARKET RESEARCH & FEASIBILITY STUDY
Total questions: 25
Worksheet time: 19mins
Which of the following is market research NOT LIKELY to find the answer to?
Who are my competitors?
Which production method is suitable?
What price can I sell at?
What consumers will buy my product?
Which of the following involves collecting first-hand data
Secondary inquiry
Product analysis
Primary research
Feasibility study
A target market is a
Place where buyers and sellers meet
Set of consumers a product is aimed at
Set of companies selling the same product
Concept in financial feasibility
A (a) feasibility analysis assesses if the new venture will provide a return on investment
A (a) feasibility assesses if the entrepreneur has the required technical skills and equipment for a business idea
A key component of a feasibility study is
an individual's SWOT profile
product characteristics
income generation
product differentiation
Mo's Bows identifies their customers as: Male, Age 20-45, middle to upper-class, living in urban areas. This is an example of?
Demographic Segmentation
Mass market
Wide distribution network
Behavioural segmentation
When a company focusing only one segment, it is using what type of segment?
Niche market
Segmented
Mass market
Multi-sided market
Which of the following is included in the composition of feasibility study?
Financial Feasibility Study
Demographic Feasibility Study
Physical Feasibility Study
Resources Feasibility Study
When you have a feasible concept, the next step is to develop a/an__________________.
business plan
financial analysis
feasibility analysis
industry
________ research is collected by the person or persons completing the analysis. ________ research probes data that is already collected.
A) Primary, Derivative
B) Secondary, Primary
C) Primary, Secondary
E) Direct, Indirect
Talking to industry experts, obtaining feedback from prospective customers, and administering surveys are examples of ________ research.
A) primary
B) secondary
C) derivative
E) fundamental
Trade journals, industry-related publications, government statistics, and competitors' Web sites are examples of ________ research.
A) secondary
B) action
C) principal
D) legacy
What type of data involved numbers and figures?
Quantitative
Qualitative
True or False: Primary research can be very expensive and time consuming.
True
False
Why do businesses use market research?
To identify customer needs
To sell goods and services
To advertise
Information on the 'timing of customer purchases' is found in market research questions on...
Product Characteristics
Competitor Analysis
Sales Trend Analysis
None of the above
A niche market requires a wide distribution network
True
False
In the market research process, 'problem identification' is followed by...
Data Collection
Take Action
Analysis
Research plan
Which of the following is NOT an example of external benefits in cost benefit analysis?
Reduced traffic congestion
Increased profits for the firm
Increased employment
Increased quality of infrastructure
An analysis of personnel requirements and organisational resources needed. This describes a
Personal SWOT
Operational feasibility
Financial feasibility
Managerial feasibility
Which of the following elements will NOT be outlined? in a marketing feasibility?
Sales forecast
Training required
Level of demand
Potential threats from competitors
