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WorksheetsMarketing Unit 1-4 Quiz 1
Total questions: 20
Worksheet time: 20mins
Long-term, forward-looking approach to planning with the fundamental goal of achieving a sustainable competitive advantage.
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Marketing
Marketing Plan
Marketing Strategy
Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.
ADVERTISING TESTING
BRAND AWARENESS AND REACH
MARKET SEGMENTATION
PRODUCT TESTING
True or False?
Marketing includes advertising, selling, and delivering products to consumers.
True
False
What percentage of consumers regularly or occasionally go online to conduct research before making an in-store purchase?
40%
25%
75%
None of the above
________ buy from wholesalers and sell to consumers.
retailers
wholesalers
distributors
consumers
The actors close to the company that affect its ability to serve the customers are part of
the Microenvironment
the Macroenvironment
Larger societal forces such as demographic, economic, natural, political, and others that affect marketing management's decisions are part of
the Microenvironment
the Macroenvironment
Firms that share similar or the same activity as our main activity in the company are
the intermediaries
the suppliers
the competitors
Any group that has an interest or impact in the organization's ability to achieve the objectives are
the suppliers
the intermediaries
the competitors
the publics
Financial publics are:
banks and stockholders
householders and customers
