NEW
Font size
WorksheetsBusiness Quiz "Advertising"
Total questions: 20
Worksheet time: 15mins
_________________ includes using television and radio advertising to reach large audiences.
Print media
Electronic media
Broadcast media
Who is the target audience?
a group of people who are most likely to want the product being advertised
a group of people who are responsible for producing something
a group of people who are in charge of the company advertising
Which advertising medium combines sound, images, and motion?
radio
billboards
newspapers
television
Which is NOT a type of online advertising?
pop-up ads
webcasting
banner ads
virus protection
Which term refers to a channel of communication?
advertising
medium
promotion
information
Which is NOT an example of print media?
Internet
newspapers
billboards
signs
Which term refers to the number of times an audience sees an ad?
impression
frequency
rating
cost per thousand
The cost to air an ad during a particular television show depends on the of the ______ show.
cast
content
popularity
producers
Most billboards are large and placed near ______ .
airports
malls
highways
grocery stores
The process of selecting advertising media and deciding the time and space in which ads should appear is called ______
campaign development
media planning
campaign planning
media development
Banner ads generally appear ______ .
at the beginning of a TV show
on the back cover of a magazine
in store windows
on the Internet
What is the definition of mass media?
The means of communication used to reach the general public
Advertising campaigns
Marketing strategies
The means of communication used to reach a specific audience
A large board for advertisements often seen by roads and on big buildings
a brochure
a newspaper
a billboard
a site
We can see it between and during the programmes. It attracts all viewers by different goods: medicine, electronic equipment, householding goods, perfumes and others.
weather forecast
the business news
advertisement (commercial)
reality show
The time period when the audience for network TV is the largest is called ______ .
drive time
prime time
peak time
rate time
