A group of customers who share a common wants and needs, and who have the ability to purchase a particular product.

To SEGMENT the market means to ________ the market

Things like age, gender, income, martial status are called...

Things like what someone values, what they like/dislike, how they spend their time are called...

Things like location, suburban, city, rural are called...

A particular group of consumers at which a product or service is aimed

Market Research is

After the Marketing team gathers information and data on their customers, they are then ready to strategically promote its brand or product in the market.

Advertising is specifically linked to which of the 4 P's.

Figuring out the route through which goods move from source to customer falls under which 4 Ps?

Figuring out the amount of money expected for the product falls under which 4 Ps?

Figuring out how to advertise & raise awareness of the brand falls under which 4 Ps?

The less you know about your Target Market the better you can market to them.

What aisle down the grocery store did Mrs. Collins use as an example in talking about product placement?