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WorksheetsConsumer Attitude
Total questions: 17
Worksheet time: 9mins
____________ is a settled way of thinking or feeling about something.
Attitude
Perception
Motivation
Learning
Attitude= ______+________+______
Knowledge+Emotional+Behavioural
Knowledge+Personality+Behavioural
Knowledge+Economic+Behavioural
ABC model represents
Balance Theory
Congruity Theory
_____________ function of attitude protects self-image.
Value expressive
Knowledge
Utilitarian
Ego-Defensive
Attitude shapes your personality
True
False
Knowledge function helps in achieving desired benefits.
True
False
The tri-component model is also known as the favourable attitude model.
True
False
__________ theory represents the increase or decrease of Attitude according to influences.
Balance
Congruity
Cognitive dissonance
Jungian
Liking+Fact+Relationship is an equation of representing the _____________ theory.
Congruity
Jungian
Cognitive dissonance
Balance
When attitudes and beliefs conflict it is defined as ________________
Congruence
Balance
Cognitive dissonance
Ego defensive
Altering attitudes is the key strategy for marketers.
True
False
Associated a product to a special group does not lead to attitude change.
True
False
McVities digestive biscuits are an example of __________.
Resolving 2 conflicting attitudes
Changing marketing concepts
A Cheat day in diet could represent a conflict in attitude.
True
False
Traditions (Time gap) change the relationship between attitude and behaviour.
True
False
Exposure to mass media does not influence attitude formation.
True
False
Attitudes can change
True
False
