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Consumer Attitude

Total questions: 17

Worksheet time: 9mins

Name
Class
Date
1.

____________ is a settled way of thinking or feeling about something.

a)

Attitude

b)

Perception

c)

Motivation

d)

Learning

2.

Attitude= ______+________+______

a)

Knowledge+Emotional+Behavioural

b)

Knowledge+Personality+Behavioural

c)

Knowledge+Economic+Behavioural

3.

ABC model represents

a)

Balance Theory

b)

Congruity Theory

4.

_____________ function of attitude protects self-image.

a)

Value expressive

b)

Knowledge

c)

Utilitarian

d)

Ego-Defensive

5.

Attitude shapes your personality

a)

True

b)

False

6.

Knowledge function helps in achieving desired benefits.

a)

True

b)

False

7.

The tri-component model is also known as the favourable attitude model.

a)

True

b)

False

8.

__________ theory represents the increase or decrease of Attitude according to influences.

a)

Balance

b)

Congruity

c)

Cognitive dissonance

d)

Jungian

9.

Liking+Fact+Relationship is an equation of representing the _____________ theory.

a)

Congruity

b)

Jungian

c)

Cognitive dissonance

d)

Balance

10.

When attitudes and beliefs conflict it is defined as ________________

a)

Congruence

b)

Balance

c)

Cognitive dissonance

d)

Ego defensive

11.

Altering attitudes is the key strategy for marketers.

a)

True

b)

False

12.

Associated a product to a special group does not lead to attitude change.

a)

True

b)

False

13.

McVities digestive biscuits are an example of __________.

a)

Resolving 2 conflicting attitudes

b)

Changing marketing concepts

14.

A Cheat day in diet could represent a conflict in attitude.

a)

True

b)

False

15.

Traditions (Time gap) change the relationship between attitude and behaviour.

a)

True

b)

False

16.

Exposure to mass media does not influence attitude formation.

a)

True

b)

False

17.

Attitudes can change

a)

True

b)

False