BARU
Ukuran huruf
Lembar kerjaSMM CA Test 1
Total soal: 30
Worksheet time: 15mins
As a social media marketing consultant, advise your client on one of the industry's best practices in scheduling posts on the various social media platform.
Log in all dates.
Provide good content mix.
Schedule posts on the day itself.
Post the same content on all platforms.
Which tool provides insights into how your customers are behaving when visiting your website?
Survey.
Google Trends.
Google Analytics.
Google Keywords Tool.
Insurance agents who sell policies to clients is a known as a form of –
advertising.
public relations.
personal selling.
direct marketing.
The largest and leading social media platform in the world is –
Facebook.
Instagram.
Pinterest.
TikTok.
In a social media setting, a person who subscribes to your account in order to receive your updates is known as a –
follower.
following.
user.
subscriber.
An example of paid media is –
blog.
referrals.
Google Ads.
media relations.
Which one of the following passwords is considered a weak password?
)n{vl@ec_xgtA
)n{vl@ec_xgt
C-Cr<rc2eetw< abel=""></rc2eetw<>
38gY^T_n3W=W
Randy has been managing the company's social media platform for some time now, and recently he noticed that there is an unauthorised monitoring of user activity and harvesting data. This is a sign of –
botnet.
ransomware.
spyware.
trojans.
As a small business start-up, John would like to understand its visitors' behaviour when they visit its landing page. Which tool should John tap on?
CRM tracking.
Web analytics.
Facebook Insights.
Conversion tracking.
The duration in which sound recordings will be protected fo its copyright from the end of the year in which it is first published is –
15 years.
25 years.
50 years.
70 years.
The social media marketing team has been sharing user-generated content on social media posts and commenting on sisal media posts over the past month. What sales and marketing objective is the team working on?
Develop brand loyalty.
Build industry authority.
Open the door to a new market.
Increase access to target market.
If Click-Through Rate (CTR) is calculated at 20%, it will mean that of the 100 people who viewed your ad, there are –
2 people who click on you ad.
10 people who click on you ad.
20 people who click on you ad.
100 people who click on you ad.
Six degrees of separation is the idea that all people are six or –
more, social connections nearer to each other.
fewer, social connections nearer to each other.
more, social connections away from each other.
fewer, social connections away from each other.
The basic formula of Cost-Per-Click (CPC) is –
Cost-per-click ($) = Advertising cost ($) + Number of Ads clicked (#)
Cost-per-click ($) = Advertising cost ($) - Number of Ads clicked (#)
Cost-per-click ($) = Advertising cost ($) x Number of Ads clicked (#)
Cost-per-click ($) = Advertising cost ($) / Number of Ads clicked (#)
Mr Low feels that the company should focus on retaining existing customers. Advise Mr Low on how he can use social media to improve customer experience.
Respond in real-time.
Blend in with the crowd.
Engage with competitors.
Connect and mass cater content.
Which one of the following examples is a tangible product?
Hair spa.
Education.
Staycation.
iPhone SE.
Product refers to what a business may be offering to sell and it guides business owners to make decisions on products except –
product style.
product services.
cost of the product.
design of the product.
How should a brand manage comments on its social media?
Delete negative comments.
Apologise first and acknowledge error.
Delayed response is better than no response.
Request for elaborated information, where required.
Which one of the following is not a benefit of having customer engagement?
Being able to boost your reputation.
A speedy, cost-effective means of marketing.
Ability to build your customer base and audience.
Utilise more time and money on communications.
How many different languages does YouTube offers in its videos?
56.
67.
76.
87.
Which is the right social media platform for video advertising?
Facebook.
Instagram.
WhatsApp.
YouTube.
Companies have to pay attention to addressing and resolving issues with timeliness and professionalism to prevent –
negative user response.
poor engagement of the user.
digression to non-related topics.
errors in communication going viral.
To help company A increase its market share using social media intelligence, it should do the following except –
to detect its customers' strategies.
to identify key trends and issues to tailor its strategy.
to analyse user-generated content to understand its customer.
to identify the right influencer to increase its authenticity and reach.
Cost-effective reach and authoritative describes the pros of a/an –
paid media.
owned media.
shared media.
earned media.
What type of content marketing strategy is 'The Ice Bucket Challenge' categorised as?
Viral content.
Social content.
Authority content.
Influencer outreach.
which one of the following statements on commercialisation is FALSE?
License allows the copyright owner full control over the copyright.
Licensing of copyright is carried out by a written contract together with payment of fees.
Assignment does not allow copyright owner to charge third parties a fee for using his copyright.
Assignment and licensing of the copyright can generate revenue streams for the copyright holder.
Which one of the following statements explains how Instagram counts its video views?
Instagram counts repeated loops as individual views.
A video view is counted when it is watched for 10 seconds or more.
For a Live video, a view is not counted when new user joins the stream mid way.
To get a more accurate view count of Instagram stories is to subtract the swipe-aways from the Impressions
Promotion elements include –
advertising, public relations, direct selling and sales promotions.
advertising, public relations, indirect selling and sales promotions.
advertising, public relations, direct selling and online promotions.
advertising, public relations, indirect selling and online promotions.
Select a marketing strategy to meet the goal of a business which prefers printed communication to spread the word of its brand.
E-mail marketing.
Affiliate marketing.
Content marketing.
Paid media marketing
A digital tool that can communicate and resolve problems for customers without the potential need for any human interruption refers to the –
use of chatbots.
use of brand advocates.
telling of a story by going live.
creation of profiles in the relevant channels.
