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WorksheetsSMM CA Test 2
Total questions: 30
Worksheet time: 15mins
What is a follower in social media?
A visitor who always likes the post of the company
A customer who buys all the products of that company
A user who decides to show up at the company premise without a reason
A person who subscribes to your account in order to receive your updates
In the event of a technical failure, the impact on stakeholders can be disastrous as
there will be a shift in customer's loyalty
companies experiences a surge in complaints
businesses suffer the loss of sales due to downtime
more money need to be allocated to buy the right equipment
Poor response time in social media customer service often leads to
an increase in sales
negative user experience
a decrease in budget spent on social media platforms
an increase in recruitment of customer service officers
Which of the following is TRUE about viral content?
It blocks out content meant for users
It leads to auto shut down of the web browser
"It spreads across social networks rapidly, like a virus"
It causes the person who viewed the viral content to be sick
Usability is a measure of a user s ability to
buy and use the products properly
understand the performance of the company
enter a comment in the social media platform
use the brand s social media marketing campaign interface easily
Copyright infringement occurs when you
do not publish the author's work upon approval
are granted by the copyright owner to share the information
republish the work after gaining approval from the copyright owner
have not obtained the consent of the copyright owner to do something that only the copyright owner has the right to do
When customers receive a response from a brand, they are also much more likely to"
expect a voucher given by that brand
share that experience with their network
want to buy the products
receive a reward from the brand
Why are follows different from likes and shares?
Follows encourages users to spend on the products
Follows express interest in receiving constant updates
Follows require the user to go to the company premise
Follows determine the extent of time spent on reading each post
The aim of social media branding is to
increase the sales
boost brand awareness
identify the target customers
broadcast to selected group of visitors
In cybersecurity, worms refer to a common
game
insect
malware
password
Advertisements are often seen in endorsed products/services by
tourists
students
celebrities
companies
How do you protect your password?
Change it at least once a year
Write it down on a piece of paper
Store it in an unencrypted handphone
Set password length to as simple and short as possible
One of the symptoms that your computer has been infected by a virus is:
brighter screen and clearer images
unknown files/icons that suddenly appear
being prompted to update your anti-virus software
increased speed in opening and saving the document
Which of the following is ONE of the key criteria for an invention to be patentable?
Clarity
Popularity
Budget friendly
Industrial application
Which of the following is a way to increase sales transactions on social media platforms?
Post often and consistently
Offer frequent promotional items
Gather more likes and followers for the posts.
Increase the use of hashtags in all social media platforms
Social mention happens when
a user visits the company
a customer comments on the product
someone name-drops a person or brand online
a visitor mentions the company's name in a social gathering
In cybersecurity, when you encounter slower PC or web browsing, it means that
you need to buy a new PC
there is virus present in your PC
there are many programmes being opened in your PC
you have stored too many photos and videos in your PC
Which of the following is an example of personal selling?
Books
Insurance
Air tickets
Bubble Tea
Sales and Marketing are distinct functions that deal with
selling
producing
advertising
broadcasting
Conversion tracking involves tracking
the age group of the users
the number of new sign-ups
home residence of the users
the duration users stay in the webpage
Which of the following are important considerations in posting content?
"Dull, but informative details"
Vibrant and full of information details
Eye-catching and lengthy explanations
"Clear, informative, interesting, and easy on the eye"
The Marketing Mix is a tool for business owners to
arrange for the sales platform
decide on the location of company
discover a new group of customers
understand and plan a successful product or service offering.
Sales promotion are
usually used to boost sales
always priced at the lowest rates
impromptu decisions made by the sales team
planned mainly to get rid of unwanted products
Copyright protects works like
titles and slogans
facts and systems
paintings and music
phone conversations and text messages
Google Analytics provides insights into
the products your customers avoid purchasing
what your customers dislike about your products
how your customers use the products purchased
how your customers are behaving when visiting your website
Which of the following are examples of tangible goods?
Laptops and potato chips
Hair cuts and tour packages
Manicure packages and car servicing
Cell phone repair and aircon maintenance
By running promotions on social media, it will help the company to
increase sales revenue
reach out to a selected group of customers
broadcast their latest products and services
establish a prominent social media presence
Which of the following can be registered as a trade mark?
Marks that are descriptive
Marks that are identical or similar to well-known marks
Marks that could offend or promote immoral behaviour
Marks that are distinctive and can distinguish your goods or services from similar marks of other traders
In social media branding, it is important to
post all sorts of content at all times
provide very detailed explanation of each post
advertise in as many social media platforms as possible
check if the networks chosen support the company brand image
Which of the following is NOT a way to safeguard confidential information?
Use NDAs
Limit Access
Keep Clear Records
Forward it to another person
