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Worksheets

Persuasive Techniques in Advertising

Total questions: 12

Worksheet time: 9mins

Name
Class
Date
1.

An advertisement of people enjoying themselves while drinking Pepsi is an example of which persuasive technique?

a)

Ethos

b)

Pathos

c)

Logos

d)

Silos

2.

This advertisement will provide 'straight facts' about the product. What type of persuasive technique is used here?

a)

Ethos

b)

Pathos

c)

Silos

d)

Logos

3.

'Nine out of ten Dentists agree that Crest is better than any other brand'. This is an example of which type of persuasive technique in advertising?

a)

Logos

b)

Silos

c)

Ethos

d)

Pathos

4.

Humor, fear, guilt, happiness are all examples of which type of persuasive technique in advertising?

a)

Ethos

b)

Pathos

c)

Silos

d)

Logos

5.

Famous NBA basket baller, LeBron James, endorses Nike sneakers. What type of persuasive technique is used here?

a)

Ethos

b)

Pathos

c)

Silos

d)

Logos

6.

'One glass of Florida orange juice contains 75% of your daily Vitamin C needs'. This is an example of which persuasive technique in advertising?

a)

Silos

b)

Logos

c)

Ethos

d)

Pathos

7.

An image of a starving child may be used to persuade persons to donate money to the cause. This is an example of which persuasive technique?

a)

Logos

b)

Silos

c)

Pathos

d)

Ethos

8.

Which of the following best explains 'Logos' ?

a)

An appeal to emotion

b)

An appeal to logic or reason

c)

An appeal to credibility

d)

An appeal to character

9.

An example of Ethos in an ad is the use of _________.

a)

Fear

b)

Factual information

c)

Anger

d)

Expert opinion

10.

This persuasive technique is used to convince buyers that the company is reliable, honest and credible. It often involves statistical data.

a)

Ethos

b)

Pathos

c)

Silos

d)

Logos

11.

This persuasive technique will give you evidence and statistics you need to understand what the product does. This is an example of the use of _________

a)

Pathos

b)

Ethos

c)

Logos

d)

Silos

12.

Identify the persuasive technique used in this ad.

a)

Pathos

b)

Logos

c)

Ethos

d)

Silos