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WorksheetsPersuasive Techniques in Advertising
Total questions: 12
Worksheet time: 9mins
An advertisement of people enjoying themselves while drinking Pepsi is an example of which persuasive technique?
Ethos
Pathos
Logos
Silos
This advertisement will provide 'straight facts' about the product. What type of persuasive technique is used here?
Ethos
Pathos
Silos
Logos
'Nine out of ten Dentists agree that Crest is better than any other brand'. This is an example of which type of persuasive technique in advertising?
Logos
Silos
Ethos
Pathos
Humor, fear, guilt, happiness are all examples of which type of persuasive technique in advertising?
Ethos
Pathos
Silos
Logos
Famous NBA basket baller, LeBron James, endorses Nike sneakers. What type of persuasive technique is used here?
Ethos
Pathos
Silos
Logos
'One glass of Florida orange juice contains 75% of your daily Vitamin C needs'. This is an example of which persuasive technique in advertising?
Silos
Logos
Ethos
Pathos
An image of a starving child may be used to persuade persons to donate money to the cause. This is an example of which persuasive technique?
Logos
Silos
Pathos
Ethos
Which of the following best explains 'Logos' ?
An appeal to emotion
An appeal to logic or reason
An appeal to credibility
An appeal to character
An example of Ethos in an ad is the use of _________.
Fear
Factual information
Anger
Expert opinion
This persuasive technique is used to convince buyers that the company is reliable, honest and credible. It often involves statistical data.
Ethos
Pathos
Silos
Logos
This persuasive technique will give you evidence and statistics you need to understand what the product does. This is an example of the use of _________
Pathos
Ethos
Logos
Silos
Identify the persuasive technique used in this ad.
Pathos
Logos
Ethos
Silos
