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WorksheetsMARKETING2-MIDTERM EXAM
Total questions: 40
Worksheet time: 40mins
For a company to modify, add or delete a product in the product line they must analyze how the product is performing in terms of?
BUSINESS
SALES & PROFIT
OBJECTIVES
CONDITIONS
IT allows an analysis of how growth in sales will translate into growth in profits?
CONTRIBUTION MARGIN ANALYSIS
OPERATING LEVERAGE
OPERATING INCOME
MARGIN
ANALYSIS that also called an ________ and measures how risky (volatile) a company's operating income is to changes in market conditions.
A. MARGIN
B. OPERATING LEVERAGE
C. OBJECTIVE
D. SYSTEM
It involves a complete overhaul of the product lines?
PRODUCT CONTRIBUTION
PRODUCT LINE
PRODUCT STRETCHING
PRODUCT LINE MODERNIZATION
This type of overhaul may be done if the company passes through an?
MARKETS & COMPETITORS
SALES & PROFITS
BUSINESS & OBJECTIVES
ECONOMIC CRISIS OR BANKCRUPTCY
Product line filling is done by companies to try to get higher profits from a particular product category.
YES, ITS TRUE
NO, ITS FALSE
Product line filling is done by companies to also helps the company to give the customer an impression that its range of products is incomplete and comprehensive.
YES, SO TRUE
NO, ITS FALSE
Product line filling is done many times to satisfy the company’s dealers who are constantly asking for newer products.
YES, VERY TRUE
NO, VERY WRONG
Product line filling allows the company to do not sell more products thus making a better utilization of the company’s manufacturing resources.
YES, SUPER TRUE
NO, ITS FALSE
Product line filling also helps in keeping out competitors from different attitude.
YES
NO
New products are added to the existing product line (within the existing product range).
PRODUCT MIX
PRODUCT LINE
PRODUCT CONTRIBUTION
FILLING THE PRODUCT LINE
____ is a product lengthening beyond the current price range a company’s product line may cover a certain range of the products offered within the industry as a whole.
STRETCHING THE PRODUCT LINE
STRETCHING THE LINE SEGMENTS
STRECHING PRODUCT CONCEPT
STRETCHING PRODUCT MIX
_____ If the company adds a product to higher?
STRETCHING DOWN
STRETCHING UPWARDS
STRETCHING FORWARD
TWO WAY STRETCHING
_______ If the company adds a product, at a price point?
STRETCHING DOWN
STRETCHING LINES
STRETCHING UPWARDS
TWO WAY STRETCHING
_______ is the logical extension of a product withdrawal?
NEW PRODUCT INNOVATION
NEW LINE SEGMENTS
NEW PRODUCT INTRODUCTION
NEW PRODUCT LINE
ONE OF THE DECISIONS ON WHEN TO WITHDRAW THE PRODUCT DEPEND ON SEVERAL FACTORS?
BUSINESS OBJECTIVES ONLY
BUSINESS OBJECTIVES PROFIT
BUSINESS OBJECTIONS
BUSINESS SALES MANAGEMENT
ONE OF THE DECISIONS ON WHEN TO WITHDRAW THE PRODUCT DEPEND ON SEVERAL FACTORS?
STRATEGIC OBJECTIVES
PRODUCT MET
ATTRIBUTED PRODUCT
SALES AND PROFIT
New technology availability is part of company plans to withdraw a product in a planned manner.
YES,
NO,
______ is as much a planned activity as introduction of a new product?
PRODUCT LINE EXTENSION
WITHDRAWING A PRODUCT
BUSINESS STRATEGY
PRODUCT MARKET
This change is what leads to the introduction and withdrawal of products from the market?
PRODUCT LINE SEGMENTATION
PRODUCT LINE DECISIONS
PRODUCT CONTRIBUTION
PRODUCT INCREASE
Hence Product line decisions can be broadly classified under three categories EXCEPT?
PRODUCT DEMISE
INCREASE IN PRODUCT
ITEM CONTRIBUTION
PRODUCT FILLING
is defined as a group of products that are closely related to each other?
PRODUCT LINE
PRODUCT MIX
INDIVIDUAL PRODUCT
PRODUCT CATEGORY
This kind of PRODUCT function in the same manner and are sold to the same customer _____?
GROUPS
MARKET
SEGMENTATION
MANNER
Line depth refers to the number of product variants in a line.
TRUE
FALSE
Line consistency refers to how far related the products that make up the line are.
YES
NO
Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
TRUE
FALSE
Some basic product mix decisions include: Reviewing the mix of existing product lines?
YES
NO
Some basic product mix decisions include: consistency refers to how closely related the products that make up the line are
TRUE
FALSE
Some basic product mix decisions include: Determining the relative emphasis on old versus existing product lines in the mix?
TRUE
FALSE
Some basic product mix decisions include: Forecasting the effects of present external change on the company's product mix.
TRUE
FALSE
Some basic product mix decisions include: Gauging the effects of always deleting a product line in relationship to other lines in the product mix?
YES, SUPER TRUE
NO, VERY WRONG
Some basic product mix decisions include: Determining the appropriate emphasis on external development versus external acquisition in the product mix?
YES, TRUE
NO, FALSE
_________ are concerned with the combination of product lines offered by the company?
PRODUCT MIX DECISIONS
PRODUCT LINES DECISIONS
WITHDRAWING PRODUCT DECISIONS
PRODUCT CONTRIBUTION
___________ is the use of a limited number of prices for all your product offerings?
PRICE LINING
LINE PRICE FILLING
PRODUCT LINE
PRODUCT PRICING
When we add a new product within the current range of an incomplete line, this is referred to as?
LINE FILLING
LINE ADDING
LINE EXTENSION
LINE DELETING
_________ are highly promoted products within a line that define the image of the whole line?
IMAGE ANCHORS
PRODUCT CONCEPT
PRODUCT LINE
BEST SELLER PRODUCT
When we add a new product to a line?
LINE EXTENSION
LINE FILLING
PRICE FILLING
LINE SEGMENTS
When we add a line extension that is of lower quality than the other products of the line, this is referred to as ?
REDUCTION
TRADING DOWN
LONGER TERM
EQUITY
If a line of products is sold with the same brand name, this is referred to as?
FAMILY BRANDING
POTENTIAL BRANDING
BRAND NAME EXTENSION
BRANDING
________ is defined as the total set of products offered by it?
PRODUCT MIX
PRODUCT LINE
SET OF BRANDS
PRODUCT CONSISTENCY
