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MARKETING2-MIDTERM EXAM

Total questions: 40

Worksheet time: 40mins

Name
Class
Date
1.

For a company to modify, add or delete a product in the product line they must analyze how the product is performing in terms of?

a)

BUSINESS

b)

SALES & PROFIT

c)

OBJECTIVES

d)

CONDITIONS

2.

IT allows an analysis of how growth in sales will translate into growth in profits?

a)

CONTRIBUTION MARGIN ANALYSIS

b)

OPERATING LEVERAGE

c)

OPERATING INCOME

d)

MARGIN

3.

ANALYSIS that also called an ________ and measures how risky (volatile) a company's operating income is to changes in market conditions.

a)

A. MARGIN

b)

B. OPERATING LEVERAGE

c)

C. OBJECTIVE

d)

D. SYSTEM

4.

It involves a complete overhaul of the product lines?

a)

PRODUCT CONTRIBUTION

b)

PRODUCT LINE

c)

PRODUCT STRETCHING

d)

PRODUCT LINE MODERNIZATION

5.

This type of overhaul may be done if the company passes through an?

a)

MARKETS & COMPETITORS

b)

SALES & PROFITS

c)

BUSINESS & OBJECTIVES

d)

ECONOMIC CRISIS OR BANKCRUPTCY

6.

Product line filling is done by companies to try to get higher profits from a particular product category.

a)

YES, ITS TRUE

b)

NO, ITS FALSE

7.

Product line filling is done by companies to also helps the company to give the customer an impression that its range of products is incomplete and comprehensive.

a)

YES, SO TRUE

b)

NO, ITS FALSE

8.

Product line filling is done many times to satisfy the company’s dealers who are constantly asking for newer products.

a)

YES, VERY TRUE

b)

NO, VERY WRONG

9.

Product line filling allows the company to do not sell more products thus making a better utilization of the company’s manufacturing resources.

a)

YES, SUPER TRUE

b)

NO, ITS FALSE

10.

Product line filling also helps in keeping out competitors from different attitude.

a)

YES

b)

NO

11.

New products are added to the existing product line (within the existing product range).

a)

PRODUCT MIX

b)

PRODUCT LINE

c)

PRODUCT CONTRIBUTION

d)

FILLING THE PRODUCT LINE

12.

____ is a product lengthening beyond the current price range a company’s product line may cover a certain range of the products offered within the industry as a whole.

a)

STRETCHING THE PRODUCT LINE

b)

STRETCHING THE LINE SEGMENTS

c)

STRECHING PRODUCT CONCEPT

d)

STRETCHING PRODUCT MIX

13.

_____ If the company adds a product to higher?

a)

STRETCHING DOWN

b)

STRETCHING UPWARDS

c)

STRETCHING FORWARD

d)

TWO WAY STRETCHING

14.

_______ If the company adds a product, at a price point?

a)

STRETCHING DOWN

b)

STRETCHING LINES

c)

STRETCHING UPWARDS

d)

TWO WAY STRETCHING

15.

_______ is the logical extension of a product withdrawal?

a)

NEW PRODUCT INNOVATION

b)

NEW LINE SEGMENTS

c)

NEW PRODUCT INTRODUCTION

d)

NEW PRODUCT LINE

16.

ONE OF THE DECISIONS ON WHEN TO WITHDRAW THE PRODUCT DEPEND ON SEVERAL FACTORS?

a)

BUSINESS OBJECTIVES ONLY

b)

BUSINESS OBJECTIVES PROFIT

c)

BUSINESS OBJECTIONS

d)

BUSINESS SALES MANAGEMENT

17.

ONE OF THE DECISIONS ON WHEN TO WITHDRAW THE PRODUCT DEPEND ON SEVERAL FACTORS?

a)

STRATEGIC OBJECTIVES

b)

PRODUCT MET

c)

ATTRIBUTED PRODUCT

d)

SALES AND PROFIT

18.

New technology availability is part of company plans to withdraw a product in a planned manner.

a)

YES,

b)

NO,

19.

______ is as much a planned activity as introduction of a new product?

a)

PRODUCT LINE EXTENSION

b)

WITHDRAWING A PRODUCT

c)

BUSINESS STRATEGY

d)

PRODUCT MARKET

20.

This change is what leads to the introduction and withdrawal of products from the market?

a)

PRODUCT LINE SEGMENTATION

b)

PRODUCT LINE DECISIONS

c)

PRODUCT CONTRIBUTION

d)

PRODUCT INCREASE

21.

Hence Product line decisions can be broadly classified under three categories EXCEPT?

a)

PRODUCT DEMISE

b)

INCREASE IN PRODUCT

c)

ITEM CONTRIBUTION

d)

PRODUCT FILLING

22.

is defined as a group of products that are closely related to each other?

a)

PRODUCT LINE

b)

PRODUCT MIX

c)

INDIVIDUAL PRODUCT

d)

PRODUCT CATEGORY

23.

This kind of PRODUCT function in the same manner and are sold to the same customer _____?

a)

GROUPS

b)

MARKET

c)

SEGMENTATION

d)

MANNER

24.

Line depth refers to the number of product variants in a line.

a)

TRUE

b)

FALSE

25.

Line consistency refers to how far related the products that make up the line are.

a)

YES

b)

NO

26.

Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.

a)

TRUE

b)

FALSE

27.

Some basic product mix decisions include: Reviewing the mix of existing product lines?

a)

YES

b)

NO

28.

Some basic product mix decisions include: consistency refers to how closely related the products that make up the line are

a)

TRUE

b)

FALSE

29.

Some basic product mix decisions include: Determining the relative emphasis on old versus existing product lines in the mix?

a)

TRUE

b)

FALSE

30.

Some basic product mix decisions include: Forecasting the effects of present external change on the company's product mix.

a)

TRUE

b)

FALSE

31.

Some basic product mix decisions include: Gauging the effects of always deleting a product line in relationship to other lines in the product mix?

a)

YES, SUPER TRUE

b)

NO, VERY WRONG

32.

Some basic product mix decisions include: Determining the appropriate emphasis on external development versus external acquisition in the product mix?

a)

YES, TRUE

b)

NO, FALSE

33.

_________ are concerned with the combination of product lines offered by the company?

a)

PRODUCT MIX DECISIONS

b)

PRODUCT LINES DECISIONS

c)

WITHDRAWING PRODUCT DECISIONS

d)

PRODUCT CONTRIBUTION

34.

___________ is the use of a limited number of prices for all your product offerings?

a)

PRICE LINING

b)

LINE PRICE FILLING

c)

PRODUCT LINE

d)

PRODUCT PRICING

35.

When we add a new product within the current range of an incomplete line, this is referred to as?

a)

LINE FILLING

b)

LINE ADDING

c)

LINE EXTENSION

d)

LINE DELETING

36.

_________ are highly promoted products within a line that define the image of the whole line?

a)

IMAGE ANCHORS

b)

PRODUCT CONCEPT

c)

PRODUCT LINE

d)

BEST SELLER PRODUCT

37.

When we add a new product to a line?

a)

LINE EXTENSION

b)

LINE FILLING

c)

PRICE FILLING

d)

LINE SEGMENTS

38.

When we add a line extension that is of lower quality than the other products of the line, this is referred to as ?

a)

REDUCTION

b)

TRADING DOWN

c)

LONGER TERM

d)

EQUITY

39.

If a line of products is sold with the same brand name, this is referred to as?

a)

FAMILY BRANDING

b)

POTENTIAL BRANDING

c)

BRAND NAME EXTENSION

d)

BRANDING

40.

________ is defined as the total set of products offered by it?

a)

PRODUCT MIX

b)

PRODUCT LINE

c)

SET OF BRANDS

d)

PRODUCT CONSISTENCY