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Social Media & Tech Key Terms

Total questions: 10

Worksheet time: 8mins

Name
Class
Date
1.

Push notifications, notification bells or lights, etc.

a)

Auto-play

b)

Attention blocks

c)

Negativity bias

d)

Social comparison

2.

Used to build habituation and make the user feel rewarded

(a)  

3.

Which companies are grounded in the attention economy?

a)

YouTube

b)

Instagram

c)

Snapchat

d)

Tik Tok

4.

These are used to quantify popularity and acceptance, thus increasing user engagement

a)

Likes

b)

Auto-play

c)

Followers

d)

Attention blocks

5.

Our natural tendency to compare ourselves to others

(a)  

6.

When our brains focus on the bad, rather than the good

a)

Auto-play

b)

Attention blocks

c)

Negativity bias

d)

Social comparison

7.

Scenario: every morning Sarah wakes up, goes to the bathroom, looks in the mirror, and finds 5 things she hates about herself. This is an example of which key term?

(a)  

8.

Mr. Walczak sometimes tells his players: "you're not good, just Spring Valley good." This is an example of which key term?

(a)  

9.

Mr. Houlton once left a YouTube comment that got over 1k likes, and it made him feel pretty good. This is an example of?

a)

Attention blocks

b)

Personalized content

c)

Social comparison

d)

Appeal to popularity

10.

When Netflix or YouTube recommend a video based on your previous viewing habits and ratings

(a)