WorksheetsModule 6- Getting to know the market
Total questions: 10
Worksheet time: 3mins
How do you classify the customer purchasing power?
Domiciles
Income level
Occupations
Social Classes
What is the most common qualitative research tools in extracting consumer and non-consumer experiences regarding products, places and programs
Focus group discussion
Observation technique
Sampling Technique
Survey Research
How is consumer knowledge starts in understanding the customer?
Customer profiling
Income levels
Market research
Survey research
What do you call the ability to introduce the product and business to the customers and persuading them to buy the it?
Communication skills
Finance Skills
Leadership skills
Marketing skills
Why is market estimation is the most difficult task of an entrepreneur? It is because it is divided into:
Group
Segmented
Separate
Transfer
What is the most preferred instrument for an in-depth qualitative research?
Focus group discussion
Market Research
Observation
Survey research
How do you classify people according to their level of expertise using a product or a service?
Demographics
Psycho graphics
Social graphic
Techno graphics
Which of the following is not an important concerns in planning a survey?
Designing the questionnaire
Getting the sample size
Personal interview
Sampling technique
What is the ideal range group of persons in a small group interview?
5 to 6
3 to 6
5 to 8
6 to 8
What is the best way of gathering data about customers in natural setting without interacting with them?
Focus Group Discussion
Observation Technique
Sampling Technique
Survey Technique
