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Ramp-up Mkt Cloud Admin 1x01

Total questions: 15

Worksheet time: 19mins

Name
Class
Date
1.

A Marketing team is planning to send an Email to 1 million subscribers. Which data structure should be selected?

a)

List

b)

Data Extension

c)

Audience Builder

d)

Bulk Object

2.

What could be used to copy Journeys across Business Units?

a)

Copy Journey

b)

Share Journey

c)

Package Manager

d)

Copy Activities

3.

The Marketing team is warned about engagement in their large volume sends. What reason do you think most affects to include Spam Traps when sending?

a)

Data Hygiene

b)

Subject

c)

Email Content

d)

Authentication

4.

A client reports communications are being received on an old email address, even though he asked for an email update. As administrators, we have checked email filled on the Data Extension used in the User-Initiated Send and it looks ok. What should we consider?

a)

Email field is not declared as Email Address type

b)

Sendable Data Extension has no Subscriber Key

c)

Data Extension is not included as Group Attribute in Data Designer

d)

All Subscribers Email Address is prioritized

5.

A logistics company must configure Data Designer to accommodate its business model via Journey Builder. The two main assets of the company are the customers and the associated orders of each customer.


- Customer Information: Id and personal data

- Order Information: Customer Id, Email Address and relevant order information as amount.


How should we organize Data Designer?

(Choose 2 answers)

a)

Link between Orders and Customers Data Extension has to be with Many-to-Many relationship

b)

Link between Orders and Customers Data Extension has to be with One- to- Many relationship

c)

Order Data Extension must use Email Address as link with data model

d)

Order Data Extension must use Customer ID as link with data model

6.

In case we have two separate teams and we don’t want them to share subscribers information. How an administrator can guarantee these privacy settings?

a)

Split teams in two Business Units and use Subscriber Filters

b)

Create two separate folders for Data Extension and be careful not to use Shared Data Extensions.

c)

Use different roles and assign them Data Extension visibility permissions

d)

This is a not supported feature. Two separate Enterprise 2.0 accounts are needed.

7.

We have installed an application from AppExchange and some users report they do NOT have access. What should we check?

a)

On installation process, we miss to select those users

b)

Check Licenses on Installed Packages and select all desired users

c)

Users must have Marketing Cloud Administrator Role

d)

Users must have API feature enabled

8.

Our company needs to define links to be able to be consumed from Google Analytics 360. In order not to violate the privacy policy, what data should we include in the links? (Choose 3 answers)

a)

Email Address

b)

Subscriber ID

c)

Application ID

d)

Name

e)

Product Code

9.

In case you have several Business Units and all of them must be configured under the same SFTP, which option would you choose?

a)

Child Business Units must have their own SFTP user

b)

Clone parent Business Unit user to all remaining Business Units

c)

No action is required, it is a default configuration

d)

It is not possible, only main Business Unit can have an SFTP user

10.

Sales Cloud Segmentation is required in our Data Model. Where can we manage synchronized objects?

a)

Contact Builder - Synchronized Data Extensions

b)

Setup - Marketing Cloud Connect

c)

Setup - Sales Cloud

d)

Contact Builder - Data Sources

11.

As a new Marketing Cloud Administrator, you have to confirm that Sender Authentication Package (SAP) is already set up on your account for the domain isdicrm.com?

(Choose 2 answers)

a)

Cloudpages uses cloud.isdicrm.com

b)

All tracked links on email start with click.isdicrm.com

c)

Users can access through login.isdicrm.com

d)

Notifications are sent from info @ isdicrm.com

12.

The Marketing Manager asks us to increase his session timeout. Which three considerations should you have as admin?

(Choose 3 answers)

a)

Best practice for timeout is set to 20 minute

b)

Longer timeout could adversely affect system security

c)

Check Audit Log to determine average timeout

d)

Makes working with Marketing Cloud more dynamic

e)

This update impacts all users

13.

Marketing Team asked to add tracking parameters automatically to all the links in an email sent. Which solution should you consider?

a)

Web Analytics Connector

b)

Dynamic Content

c)

Marketing Cloud Connect

d)

Google Analytics Connector

14.

As a Marketing Cloud Admin, you need to configure the connection between Sales Cloud and Marketing Cloud. When you are trying to access the Marketing tab in Sales Cloud, an error is displayed: “Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.”

After checking Marketing Cloud for AppExchange Admin option is selected in user settings, which other action admin should take?

a)

Assign Marketing Cloud Connect Role to the user

b)

Refresh Sales Cloud and try again

c)

Enable Marketing Cloud for AppExchange User option in user settings

d)

Enable Marketing Cloud tab visibility on user settings

15.

Select three of these as correct when using Goals in Journey Builder?

(Choose 3 answers)

a)

Multiple Goals are allowed in a single Journey

b)

Goals can act as exit criteria

c)

Journey Builder evaluates each conctact against a journey's goal target at the end of each wait activity

d)

Goals evaluate journey performance

e)

Goals can evaluate entry source data extension