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WorksheetsRamp-up Mkt Cloud Admin 1x01
Total questions: 15
Worksheet time: 19mins
A Marketing team is planning to send an Email to 1 million subscribers. Which data structure should be selected?
List
Data Extension
Audience Builder
Bulk Object
What could be used to copy Journeys across Business Units?
Copy Journey
Share Journey
Package Manager
Copy Activities
The Marketing team is warned about engagement in their large volume sends. What reason do you think most affects to include Spam Traps when sending?
Data Hygiene
Subject
Email Content
Authentication
A client reports communications are being received on an old email address, even though he asked for an email update. As administrators, we have checked email filled on the Data Extension used in the User-Initiated Send and it looks ok. What should we consider?
Email field is not declared as Email Address type
Sendable Data Extension has no Subscriber Key
Data Extension is not included as Group Attribute in Data Designer
All Subscribers Email Address is prioritized
A logistics company must configure Data Designer to accommodate its business model via Journey Builder. The two main assets of the company are the customers and the associated orders of each customer.
- Customer Information: Id and personal data
- Order Information: Customer Id, Email Address and relevant order information as amount.
How should we organize Data Designer?
(Choose 2 answers)
Link between Orders and Customers Data Extension has to be with Many-to-Many relationship
Link between Orders and Customers Data Extension has to be with One- to- Many relationship
Order Data Extension must use Email Address as link with data model
Order Data Extension must use Customer ID as link with data model
In case we have two separate teams and we don’t want them to share subscribers information. How an administrator can guarantee these privacy settings?
Split teams in two Business Units and use Subscriber Filters
Create two separate folders for Data Extension and be careful not to use Shared Data Extensions.
Use different roles and assign them Data Extension visibility permissions
This is a not supported feature. Two separate Enterprise 2.0 accounts are needed.
We have installed an application from AppExchange and some users report they do NOT have access. What should we check?
On installation process, we miss to select those users
Check Licenses on Installed Packages and select all desired users
Users must have Marketing Cloud Administrator Role
Users must have API feature enabled
Our company needs to define links to be able to be consumed from Google Analytics 360. In order not to violate the privacy policy, what data should we include in the links? (Choose 3 answers)
Email Address
Subscriber ID
Application ID
Name
Product Code
In case you have several Business Units and all of them must be configured under the same SFTP, which option would you choose?
Child Business Units must have their own SFTP user
Clone parent Business Unit user to all remaining Business Units
No action is required, it is a default configuration
It is not possible, only main Business Unit can have an SFTP user
Sales Cloud Segmentation is required in our Data Model. Where can we manage synchronized objects?
Contact Builder - Synchronized Data Extensions
Setup - Marketing Cloud Connect
Setup - Sales Cloud
Contact Builder - Data Sources
As a new Marketing Cloud Administrator, you have to confirm that Sender Authentication Package (SAP) is already set up on your account for the domain isdicrm.com?
(Choose 2 answers)
Cloudpages uses cloud.isdicrm.com
All tracked links on email start with click.isdicrm.com
Users can access through login.isdicrm.com
Notifications are sent from info @ isdicrm.com
The Marketing Manager asks us to increase his session timeout. Which three considerations should you have as admin?
(Choose 3 answers)
Best practice for timeout is set to 20 minute
Longer timeout could adversely affect system security
Check Audit Log to determine average timeout
Makes working with Marketing Cloud more dynamic
This update impacts all users
Marketing Team asked to add tracking parameters automatically to all the links in an email sent. Which solution should you consider?
Web Analytics Connector
Dynamic Content
Marketing Cloud Connect
Google Analytics Connector
As a Marketing Cloud Admin, you need to configure the connection between Sales Cloud and Marketing Cloud. When you are trying to access the Marketing tab in Sales Cloud, an error is displayed: “Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator.”
After checking Marketing Cloud for AppExchange Admin option is selected in user settings, which other action admin should take?
Assign Marketing Cloud Connect Role to the user
Refresh Sales Cloud and try again
Enable Marketing Cloud for AppExchange User option in user settings
Enable Marketing Cloud tab visibility on user settings
Select three of these as correct when using Goals in Journey Builder?
(Choose 3 answers)
Multiple Goals are allowed in a single Journey
Goals can act as exit criteria
Journey Builder evaluates each conctact against a journey's goal target at the end of each wait activity
Goals evaluate journey performance
Goals can evaluate entry source data extension
