WorksheetsPRODUCT MANAGEMENT
Total questions: 13
Worksheet time: 16mins
Branding is
the use of a name, design, symbol, or a combination of those elements that an organization uses to help differentiate its products from the competition
is a device that legally identifies ownership of a registered brand or trade name
The process of working toward maximizing recognition of a particular brand
Consumer preference for a particular brand as compared to competitor products or services
a. Branding mechanisms include all of the following EXCEPT:
Brand mark
The Fair Trade Act
Trademark
Logo
Select the 2 advantages of branding
A business can save money on marketing once the product becomes a household name.
It means businesses don't have to make new items.
The business can change its name if it wants to.
Higher prices can be charged when consumers become loyal to the brand.
A brand provides...
Oportunity
Identity
Confussion
Style
A logo is an important part of branding
True
False
This tagline is for?
Adidas
Reebok
Nike
Puma
Which of the following is NOT an element of 'brand identity'?
Logo
Corporate Colour Scheme
Signage
Delivery Options
Packaging helps move the product.
True
False
Packaging protects the product.
True
False
What does the CORE level of product include?
fundamental service or benefit
attributes expected when product is bought
exceed the expectations
encompasses all the possible transformations
