It is a representation of what a business is and using effective brand strategies can help a business to grow and reach beyond its target audience.

It is a distinctive name or symbol which identifies a product or set of products which differentiate it from its competitors.

It refers to how strongly customers and consumers believe the brand.

It leverages the needs of the customer. It seek to provide their customers with world-class service.

It is the personality of the business and the promise they make to their customers.

It describes branding that is used for a person, instead for a whole business.

It is a form of branding that connects companies. It is a marketing or partnership between two (2) or more business.

It is how well a consumer can recognize and identify the brand without seeing the name - through your logo, tagline, jingle, packaging or advertising.

It is a process of developing a unique identity or personality for a tourist destination, and communicating the same to visitors using a name, tagline, a symbol, a design or a combination of these to create a positive image.