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Business Plan

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

The purpose of a feasibilitystudy of the businessis:

a)

to perfect the good or service to be offered

b)

to compile a list of potential investors

c)

to identify potential barriers to success

d)

to demonstrate compliance with applicable laws and regulations

2.

What should be done first in the executive summary of a Business Plan

a)

To present the relevance and feasibility of the project

b)

To present the CV of the entrepreneur

c)

To present the safety and hygiene conditions

d)

None of the above answers (a, b, c) are correct

3.

Total fixed costs are equal to €15,000. Unit variable costs are equal to €50. Unit selling price is equal to €200. The breakeven point is equal to

a)

€10,000

b)

100 units

c)

1,000 units

d)

€1,000

4.

The payment of dividends to shareholders has an impact on

a)

The cash position of the company

b)

The income before tax of the company

c)

Both the cash position and the income before tax of the company

d)

Nothing from an accounting point of view

5.

What is the best way to put together a business plan?

a)

Concentrate on the section that you know most about

b)

Prepare the introduction and overview first so you have some direction

c)

Give your full attention to each section, without distraction

d)

Develop the plan as a whole so that it's unified

6.

Which is not a start-up expense

a)

Rent

b)

Supplies

c)

Depreciation

d)

Advertising

7.

The roles of a Business Plan are

a)

To inform

b)

To forecast

c)

To decide

d)

Answers a, b and c all together

8.

The purpose of a market study is

a)

To validate the calculation of the break-even point

b)

To make yourself known from the public

c)

To satisfy the investors

d)

To help elaborate a strategy

9.

In order to come up with a strategy, I should first

a)

Do the financial forecasts

b)

Ask my banker for a loan

c)

Compute the full cost per unit of my product

d)

None of the above answers (a, b, c) are correct

10.

A way of creating value for the customer:

a)

Innovation

b)

Quality

c)

Personalisation

d)

Cost Reduction

11.

What are the original 4Ps of a marketing

a)

Product, Performance, Price, Place

b)

Product, Price, Promotion, Place

c)

Product, Place, Performance, Payment

d)

Price, Platform, Personnel, Promotion

12.

The BM Canvas building block called « Distribution channels » includes

a)

Supply chain, distribution and communication channels

b)

Supply chain and distribution channels only

c)

Supply chain and communication channels only

d)

Distribution and communication channels only

13.

In the following list, which one is not a Business Model?

a)

Low-Cost model

b)

Freemium model

c)

Marketing Mix model

d)

Bait and Hook model

14.

One of the 9 building blocks of the Business Model Canvas is called

a)

Key customers

b)

The “plan B” solution

c)

Structural costs

d)

None of the above answers (a, b, c) are correct

15.

A customer segment can’t be defined by

a)

Similar needs

b)

A given level of profitability

c)

An age bracket

d)

None of the above answers (a, b, c) are correct