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4P's

Total questions: 50

Worksheet time: 39mins

Name
Class
Date
1.

Which of the 4P's does this represent: T-Shirt

a)

Product

b)

Price

c)

Place

d)

Promotion

2.

Which of the 4P's does this represent: Commercial

a)

Product

b)

Price

c)

Place

d)

Promotion

3.

Which of the 4P's does this represent: Transportation

a)

Product

b)

Price

c)

Place

d)

Promotion

4.

Which of the 4P's does this represent: Discounts

a)

Product

b)

Price

c)

Place

d)

Promotion

5.

Which of the 4P's does this represent: Air Jordans

a)

Product

b)

Price

c)

Place

d)

Promotion

6.

Which of the 4P's does this represent: Advertisements in the newspaper

a)

Product

b)

Price

c)

Place

d)

Promotion

7.

Sean is trying to decide where he should locate his new business. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

8.

A cell phone manufacturing company is working to improve its least popular cell phone. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

9.

When customers rushed to H&M to buy jeans for $19.99, the Gap decided to offer customers a similar discount. Under which marketing function does this action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

10.

Paul owns a small sandwich shop. He has been so successful that he is going to open a second shop. He is trying to decide where the shop should be located. Under which marketing function would his action fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

11.

Coca-Cola decided to offer a new type of soft drink called Coke 2. Under which marketing function does this decision fall?

a)

Place

b)

Price

c)

Product

d)

Promotion

12.

The marketing mix is also known as?

a)

The 4 P's of Marketing

b)

Promotion

c)

Products

d)

Coupons

13.

A group of individuals with similar traits who might purchase a particular product & you are aiming your product towards:

a)

Customer Target

b)

Consumer Mass Market

c)

Target market

d)

Companies

14.

Which of the following is a good?

a)

Shoes

b)

Pet walking

c)

Plumbing

d)

Hair cuts

15.

Which of the following is a service?

a)

Shoes

b)

Computer

c)

iPhone

d)

Getting a haircut

16.
What is not part of the marketing mix (the 4Ps)?
a)
Product
b)
Person
c)
Price
d)
Promotion
17.
When you see an advertisement for a store and decide to shop there, which element of the marketing mix has succeeded? 
a)
presentation
b)
product
c)
place
d)
promotion
18.

The marketing Mix has_________ elements.

a)

3

b)

2

c)

4

19.

Place refers to __________________.

a)

the goods or the services of the business is selling.

b)

how much people will pay for the product.

c)

where the product will be sold

20.

Price refers to _________.

a)

where the product will be sold

b)

How much people will to pay for the product

c)

how the business tells people about the product

21.

Promotion refers to _____________.

a)

where the product will be sold

b)

how the business tells people about the product

c)

where the product will be sold

22.

Marketing mix refers to ______________.

a)

The activities that help a business to market a product.

b)

the cost of product

c)

The activities that help a business to make profit.

23.

Tick the boxes that are market segments

a)

Age

b)

Location

c)

Promotion

d)

Income

e)

Hair and eye colour

24.

Which best describes marketing?

a)

The process of making a product no one has ever come up with and bringing it straight to sale

b)

The process of identifying and satisfying customer needs and wants while making a profit

c)

The process of identifying customer wants while making a profit

d)

Making a product and bringing it straight to sale

25.

Which of the following best describes a product life cycle?

a)

Introduction, Maturity, Growth, Saturation, Decline

b)

Growth, Introduction, Maturity, Decline, Saturation

c)

Introduction, Growth, Maturity, Saturation, Decline

d)

Introduction, Growth, Maturity, Decline, Saturation

26.

In the channels of distribution what does A and B represent?

a)

Department store and supermarket

b)

Retailer and shop

c)

Franchise and chain store

d)

Retailer and consumer

27.

Which of the following are examples of pricing strategies?

a)

Cost-Plus pricing

b)

Loss Leader pricing

c)

Introduction pricing

d)

Premium pricing

28.

Define guerrilla marketing.

a)

monkeys in an advert

b)

army based promotion

c)

a surprise and interesting form of advertising

d)

all of the above

29.

What's another word for place?

a)

location

b)

retail

c)

PLC

d)

distribution channel

30.
Marketing connects __________ to _____________.
a)
Good to services
b)
Industrial products to consumer goods
c)
Producers to consumers
d)
Workers to salepeople
31.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
32.
Which of these products is an example of a consumer good?
a)
A bottle soap powder
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
33.
Which of these products is an example of a producer good?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
34.
Which of these products is an example of a consumer service?
a)
A bottle of washing up liquid
b)
A washing machine repair service
c)
A drink can filling machine
d)
The design of an advertisement for computers
35.
Which of the following is an advantage of a business having a well-known brand name?
a)
It will not have to do any advertising.
b)
It can charge lower prices as a result of brand recognition
c)
It can produce low quality products and sell them
d)
It will have good consumer recognition of its products
36.
The best example of brand loyalty is
a)
when a consumer uses the same washing machine for many years
b)
when a consumer keeps buying products from the same producer
c)
is when a manufacturer uses the same name for its products
37.
Which of the options places the stages of a typical product life cycle in the correct order?
a)
Growth, maturity, decline, introduction
b)
Introduction,maturity, growth, decline
c)
Introduction,decline, growth, maturity
d)
Introduction,growth, maturity, decline
38.
Which of the following definitions best explains the product life cycle?
a)
The length of time for consumers to use up all of a product
b)
The length of time a product stays on a market
c)
Stages of sales that a product passes through
d)
Length of time taken to make a new product
39.
Which choices is not an extension strategy that could be used to lengthen a product life cycle?
a)
The launch of a new product to replace the declining one
b)
A new design of an existing product
c)
The sale of the product in new markets e.g. other countries
d)
The re-launch of the product with a new advertising campaign
40.
Which one of the following products is likely to have the shortest product life cycle?
a)
A new design of washing machine
b)
A mathematics text book
c)
A new hit pop music CD
d)
A luxury branded ice-cream
41.
Which combination of price and promotion could be used for a product in decline?
a)
Raise the price and use an expensive advertising campaign
b)
Lower the price and tell consumers with an advertisement
c)
Raise the price and stop all advertising of the product
d)
Lower price & use  promotion to tell people to buy product
42.
What is a disadvantage of Television advertising?
a)
It reaches a wide audience
b)
You can differentiate different target markets
c)
It is expensive
43.
Demand-based pricing is determined 
a)
by using the wholesale cost of an item as the basis for the priced charged
b)
by what competitors are charging for the same good
c)
by how much the consumer is willing to pay for a product or service
44.
Personal contact with the customers is a form of 
a)
telemarketing
b)
personal selling
45.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
46.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
47.
The price elasticity of demand measures how much
a)
quantity demanded responds to a change in price.
b)
quantity demanded responds to a change in income.
c)
price responds to a change in demand.
d)
demand responds to a change in supply.
48.
For a particular good, a 12 percent increase in price causes a 3 percent decrease in quantity demanded. Which of the following statements is most likely applicable to this good?
a)
There are many substitutes for this good.
b)
The good is a necessity.
c)
The market for the good is narrowly defined.
d)
The relevant time horizon is long.
49.
Income elasticity of demand measures how
a)
the quantity demanded changes as consumer income changes.
b)
consumer purchasing power is affected by a change in the price of a good.
c)
the price of a good is affected when there is a change in consumer income.
d)
many units of a good a consumer can buy given a certain income level.
50.
The formula for calculating elasticity of demand is:
a)
The % change in price over the % change in quantity demanded
b)
The % change in quantity demanded over the % change in price
c)
The change in price over the change in quantity demaned
d)
The change in quantity demanded over the change in price

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