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WorksheetsFINAL EXAM PREP
Total questions: 55
Worksheet time: 40mins
True or False: An ethnography can take years to complete.
True
False
What is Ethnography research?
Ethnography research is a qualitative method where studies observe and interact with study’s participants in their real life
Ethnographic research focuses on an individual decision maker within an actual real-world situation.
Ethnography research is a systematic methodology that has been largely, but not exclusive.
How we can develop Ethnographic research?
When the study of a group provides understanding of a larger issue
Ethnographic tends to be expensive since it take time and money for planning and access. The research site can be at a long distance.
Anthropologists have identified techniques for focusing on a cultural group, conducting observations, analyzing data, and writing up the research.
Which is the goal of the Ethnography research?
The goal of ethnographic research is to describe, analyze, and interpret the culture of a group, over time, in terms of the group’s shared beliefs, behaviors, and language.
Ethnography reasearch aims to explore and conceptualize human experience as it is represented in textual form.
The goal is to collaboratively explore a phenomenon of interest with an individual in an effort to understand how individuals’ past experiences impact the present and, potentially, the future.
The following are advantages of ethnographic research except for one. Which of the following is it?
Researcher has direct access to the study group.
It is an open and flexible method.
It provides more authentic information.
There is no researcher bias.
TRUE or FALSE: Ethnographic research may be grounded on theory and may also generate or build theories.
True
False
Repurposing or modifying clothes is an example of a:
divestment ritual
exchange ritual
rite of passage
possession ritual
It is not an example of a third place:
Oma coffee shop
Viva Mall
La Barba VIP barber shop
Dulcerna bakery shop
A dad buying a new handbag for her daughter as a reward for passing her driving test is an example of which type of consumer ritual?
Gift-giving ritual
Self-gift ritual
Possession ritual
Grooming ritual
Traditionally when a woman gets married there are certain items that she must have with her: something borrowed, something blue, something new and something old. The something old is usually jewelry or an accessory that has been in the family by generations and that will be now passed to her.
This is an example of:
A divestment ritual
A grooming ritual
An acquisition ritual
A nurturing ritual
The music and images played in Maluma's Medellin concert, belong to what level of culture?
Deep-level culture
Intermediate-level culture
Surface-level culture
That’s not culture
________ are universally recognized ideas and behavioral patterns.
Meanings
Archetypes
Brands
Values
Consumers who have ________ are particularly good targets for marketing communications that use fantasy appeals
a high self-esteem
a small gap between their real and ideal selves
a personality disorder
a large gap between their real and ideal selves
Juan thinks he should be more friendly. He is looking at his ________.
self-esteem
looking-glass self
ideal self
self-concept
Self concept can also be regarded as a person’s ____ concerning different domains
self-images
self-perception
self-conduct
self-network
Self-concept is....
Beliefs one holds about oneself
What people think about you
What celebrities say you are
Mimicking people you admire
Which of the following is NOT a component of Self-concept
Body Image
Self-Esteem
Identity
Social Status
Identity is defined as
The qualities, beliefs, etc., that make a person different from others.
The feelings about one’s physical characteristics, appearance,
Personal judgement of one's self-concept,
Expected behaviors that are determined by familial, cultural, and social norms.
Self-Esteem is defined as
The qualities, beliefs, etc., that make a person different from others.
The feelings about one’s physical characteristics, appearance,
Personal judgement of one's self-concept,
Expected behaviors that are determined by familial, cultural, and social norms.
A rite of passage involves
an individual.
the family
a community
all of these
Why are rite of passage rituals important to all cultures?
They meet a deeply rooted psychological need to mark the important changes in a person's life.
They remind people of their past.
They give society laws and rules to follow.
They help people express their religious views.
When communicating, I tend to use a lot of facial expressions, hand gestures, and body movements rather than relying mostly on words
high context
low context
Low-context cultures value long-term relationship
True
False
When making decisions, I consider my likes and dislikes, not just the facts. Who am I?
low-context communicator
high-context communicator
Finance is consider a low-context profession?
True
False
This is an example of a:
low context ad
high context ad
Which archetype would have the following motto: Power isn't everything, it's the only thing.
The Lover
The Ruler
The Orphan
The Caregiver
Which type of archetype would want to become more and more physically and emotionally attractive?
The Magician
The Outlaw
The Lover
The Hero
Whose motto is, "I make things happen"?
The Ruler
The Architect
The Magician
The Outlaw
Whose greatest fear is to be duped, misled, or just being ignorant?
The Sage
The Hero
The Everyman
The Father
Which archetype best fits Po from Kung Fu Panda?
The Lover
The Sage
The Magician
The Hero
Whose main goal is to belong?
The Lover
The Outlaw
The Everyman
The Hero
Which of the following is the BEST example of the Outlaw?
A museum curator who shows everyone ancient statues
A factory worker quits because of unfair rules
A police officer who always follows the rules
A friend who is too lazy to go out
What archetype is Iron man?
Caregiver
Ruler
Hero
Creator
What archetype is Shrek?
Lover
Everyman
Trickster
Explorer
What archetype is the minions?
Lover
Creator
Trickster
Innocent
Myths serve four interrelated functions in culture. Which of the following is not one of these functions?
Metaphysical
Sociological
Puritanical
Cosmological
What is a myth?
A true story about the past
A poem about people that really existed
A story that explains something
A Myth has no identifiable author.
True
False
Sacred consumption involves:
ordinary consumer objects
admired consumer objects
exaggerated habits
spiritual beliefs
Which of the following is not an example of profane consumption?
Eating out at your closest restaurant because is cheap
Shopping at your local supermarket
Filling a car with gas
Flying to New York to attend a special concert at the Madison Square Garden
Brothers Juan and Luis are both business students and live together in the same apartment, but Juan's room looks like a Junior F.C showroom, posters on the wall and pictures of his visits to the Metropolitano and matches from Copa Libertadores and the Suramericana, while Luis's room features posters of his favorite musical group, his PS5 console and videogames. The difference between the two rooms reflects a difference in ___________ between Juan and Luis
motivational
aptitudes
brand archetypes
self-concepts
lifestyles
One of the most popular toys during the 90’s was The Tamagotchi, a handheld digital pet created in Japan by the company Bandai. Upon activating the toy, an egg appears on the screen. After setting the clock on the device, the egg will wiggle for several minutes, and then hatch into a small pet. The player can care for the pet as much or as little as they choose, and the outcome depends on the player's actions. This toy triggers this consumption ritual in the consumer:
A divestment ritual
An acquisition ritual
A possession ritual
A grooming ritual
How do marketers stimulate gift-giving rituals in consumers?
By generating occasions of
consumption
By producing products and services
By increasing the frequency of consumption
By creating brand archetypes
It is common in advertising to use consumption rituals to show how and when to consume the brand/product. It is important that the ad highlights the meaning(s) that the company has set for the brand and for which it aims to get the recognition of the consumer. When providing the meaning(s), the ad must:
be aligned with the brand’s positioning
focus on the routines that the consumer practices daily
show the sequence of behaviors involved in the consumption ritual
provide a context of consumption
When a sacred symbol is removed from a product/ brand, or is duplicated in mass quantities, then it becomes profane because of:
sacralization
defamation
objectification
desacralization
It is an example of a self-altering product:
Netflix
A mirror
A blood transfusion
None are correct
Consumers are seen as culture producers instead of culture bearers, this is because they often choose products because of their association with a certain lifestyle. Therefore, products are the building blocks of lifestyles. This is most likely to fall into which of the following CCT themes?
Consumer identity projects
Mass-mediated marketplace ideologies and consumers' interpretive strategies.
Marketplace cultures
The socio-historic patterning of consumption
It is not an example of a third place:
Juan Valdez coffee shop
Our Marketing Lab
Dulcerna bakery shop
All are correct
This is an example of
low context communication
the lover archetype
high context communication
the outlaw archetype
The archetype of a brand that helps you make things happen is:
The Creator
The Caregiver
The Magician
The Jester
