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WorksheetsBIG MARKETING QUIZ
Total questions: 30
Worksheet time: 16mins
Marketing is the activity, set of institutions, and processes for creating, communicating, ______ , and exchanging offerings that have value for customers, clients, partners, and society at large.
giving
delivering
transporting
offering
Customer value is the comparison between customer ______ and ______.
Cost and Revenue
Impact and Revenue
Benefit and Revenue
Cost and Benefit
Marketing strategy = ______ + ______.
Marketing mix + Target market
Marketing mix + Customer
Product + Place
Promotion + Price
External marketing environment consists of these environment, except ______.
Political and legal environment
Economic environment
Social and culture environment
Technical environment
Total market value of all goods and services provided in a country’s economy in a year by both residents and non-residents of that country is known as ______.
Gross Mixed Income
Gross Operating Surplus
Gross Domestic Product
Gross National Income
Seven-steps approach to market segmentation starts with ______.
Identify potential customer needs
Select the broad product-market
Identify determining dimensions
Name possible product-markets
Below are social influences that affect consumer purchasing behavior, except ______.
Family
Learning
Reference groups
Culture
During Valentine, some people have the urge to buy something for their mates. This is an example of ______.
Economic needs
Psychological variables
Social influences
Purchase situation
Low involvement, frequently purchased, inexpensive, little risk, and little information needed is the characteristic of _______.
Routinized response behavior
Limited problem solving
Extensive problem solving
None of above answers are correct
What makes organizational customers different from final consumers?
Larger customers, multiple buying influence
Larger customers, purchasing managers are specialist
Fewer customers, economic needs are primary
Fewer customers, behavioral needs doesn't matter
Marketing information system is an organized way of continually ______ to make ongoing decisions.
Accessing, gathering, & analyzing information
Gathering, analyzing, & accessing information
Analyzing, accessing, & gathering information
Gathering, accessing, & analyzing information
A product’s ability to satisfy customer’s need or requirements is the definition of _______.
Product
Quality
Warranty
Service
Funeral service is an example of ______.
Convenience Products
Shopping Products
Specialty Products
Unsought Products
What are the four phases of the product life cycle (PLC)?
Introduction, maturity, growth, decline
Maturity, growth, introduction, decline
Introduction, growth, maturity, decline
Growth, introduction, decline, maturity
What is the first step in the new-product development process?
Idea evaluation
Screening
Commercialization
Idea generation
Putting together a variety of products is called ______.
Accumulating
Bulk-breaking
Assorting
Sorting
Dividing larger quantities into smaller quantities is called ______.
Accumulating
Bulk-breaking
Assorting
Sorting
In choosing transportation, company needs to consider ______.
Cost
Delivery speed
Dependability in meeting schedules
All answers are correct
What is the advantage of online shopping?
Fast and convenient purchase
Convenient product returns
Personal help and interaction
Able to try on products before purchase
Wholesaling is the activities of those persons that sell to ______.
Organizational customers
Final consumers
Organizational customers and final consumers
Global consumers
Which of the following is the main type of “mass selling”?
Personal selling
Publicity
Advertising
Sales promotion
AIDA model consists of ______.
Awareness, Interest, Demand, Action
Attractive, Interaction, Decision, Acceptance
Attention, Interest, Desire, Action
Appeal, Interest, Demand, Accept
Establishing relationships with new customers and developing new business is called ______.
Order-getters
Order-takers
Supporting
Missionary
What are the basic methods of payment?
Straight salary, straight commission, combination plan
Paycheck, direct deposit, payroll cards, cash
Salary, hourly wages, commission, combination
Time rate system, piece rate system, compensation
The two basic types of advertising are ______.
Pioneering advertising and Competitive advertising
Direct advertising and Indirect advertising
Indoor advertising and Outdoor advertising
Product advertising and Institutional advertising
The picture above shows that the effects of a sales promotion on sales is ______.
Sales increase, then return to regular level
Sales increase, then decrease, then remain at higher level
Sales temporarily increase, then return to regular level
Sales increase, then remain at higher level
There are three options for pricing policy, namely ______.
Productivity oriented, sales oriented, status-quo oriented
Profit oriented, sales oriented, efficiency oriented
Profit oriented, sales oriented, status-quo oriented
Productivity oriented, sales oriented, efficiency oriented
Below are cost-oriented price setting, except ______.
Mark-up pricing
Marginal analysis pricing
Average cost pricing
Auctions pricing
Consumers are attracted to diamonds because of its high price. This is an example of ______.
Value-in-use pricing
Reference pricing
Demand-backward pricing
Prestige pricing
Are consumers also responsible for good marketing practice?
Yes
No
Maybe
I don't know
