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WorksheetsPOB OBJ 7.01 MC
Total questions: 9
Worksheet time: 5mins
What marketing activity is taking place when a car dealership promotes their newest vehicle on the radio?
communicating with customers
finding out about customers
offering the products customers want
researching a firm's competitors
According to the marketing concept, which option demonstrates customer orientation?
researching a firm's competitors
convincing a buyer to buy
advertising the features of a product
finding out what a buyer wants
Which would probably result if a business reduced its marketing costs?
increased costs of production
decreased variety of consumer goods
increased consumer awareness of goods and services
decreased need for customer contact with businesses
Each year, more than 500,000 people watch the Soccer World Cup sponsored by Adidas. What is being marketed by Adidas?
ideas
places
goods
services
Marketing links producers to
customers.
marketers.
retailers.
distributors.
Marketing is described as creating
exchanges.
needs.
advertisements.
gaps.
Which of the following is a marketing activity:
Communicating with customers
Leading a project team
Balancing customer needs with wants
Lowering operational expenses
In an overall sense, where does marketing occur?
Wherever customers are
Wherever businesses are
Wherever stores are
Wherever advertisements are
In the marketing concept, whose point of view matters most?
Buyer’s
Seller’s
Marketer’s
Planner’s
