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WorksheetsSCM FINAL EXAM
Total questions: 35
Worksheet time: 15mins
This is the oldest, shorter, and the simplest channel of distribution.
Selling through indirect channels
Multi-channel distribution
Selling through direct channels
Producer driven
It refers to the data that identifies an entity as a potential buyer of a product or service.
Sales force
Analytics
ERP
Sales lead
It is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer, and raw material supplier levels
bullwhip effect
Distribution Management
Customer relationship management
Account-based marketing
It refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand, or issue.
Salesforce
Analytics
Promotion
Distribution management
The common practice in this two-level channel is that the goods are sold to the agent in bulk.
Producer -> Retailer -> Customer
Producer -> Agent -> Retailer -> Consumer
Producer -> Agent -> Wholesaler -> Retailer -> Customer
Producers -> Wholesalers -> Retailers -> Customer
A type of distribution intensities that sells multiple goods but not all outlets in the market. Only a few selected outlets are allowed to keep the product.
(a)
It is a software application used to conduct an on-line chat conversation via text or text-to-speech,
(a)
It is the creation and application of technologies to produce and deliver goods and services with minimal human intervention.
(a)
The prime object of production is its (a) .
It is a company, an employee of that company or a person who delivers a message, package or letter from one place or person to another place or person.
(a)
A person or firm who arranges transactions between a buyer and a seller for a commission when the deal is executed
(a)
It is the management of the efficient transfer of goods from the place of manufacture to the point of sale or consumption
(a)
It is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle
(a)
A type of distribution intensities that sells products in a highly selective choice of outlets and maybe only one in the whole market
(a)
It is a small business owner who operates a franchise
(a)
Meaning of the acronym FMCG?
(a)
It refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions
(a)
A channel format where a company uses different channels to reach the same or different market segment
(a)
Fiil in the blank: Producer -> (a) -> Wholesaler -> Retailer -> Customer or Three level Channel
It sometimes refers to the quantity of payment requested by a seller of goods or services, rather than the eventual payment amount
(a)
It is the application of knowledge, skills, tools, and techniques to project activities to meet the project requirements
(a)
It involves the compartmentalization of the consumer market into smaller, more manageable segments using geographic location as the main determining factor.
(a)
It is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs
(a)
It is used for the discovery, interpretation, and communication of meaningful patterns in data. It also entails applying data patterns towards effective decision making.
(a)
A type of distribution intensities where the product is available in as many outlets as possible
(a)
It is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes
(a)
It is the component of marketing that utilizes internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
(a)
It is an integrated and usually automated communications system that coordinates all telephone and electronic contacts between an organization and the public
(a)
A person or company that organizes shipments for individuals or corporations to get goods from the manufacturer or producer to a market, customer or final point of distribution
(a)
Check all that apply: Components of CRM
Analytics
On-premises CRM
Lead Management
Marketing automation
Check all that apply: Service-driven channel format exampes
Franchise
Carrying agencies
Forwarding agencies
3P Logistics
Check all that apply: Benefits of CRM
Better customer retention
Better segmentation
Better communication
Better data privacy
Check all that apply: Causes of bullwhip effect
Lack of communication
order batching
No middleman
cost changes
T/F: Perishable goods can be sold using direct channels
true
false
T/F: Producer -> Agent -> Retailer -> Consumer channel is suitable where the retailers are few and geographically centered
true
false
