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WorksheetsMKT410 - CHAPTER 9
Total questions: 11
Worksheet time: 11mins
What is the meaning of acquisition ?
A part of company , a patent , or a license to produce some else's product .
A whole of company , a patent , or a license to produce some else's product .
A whole of company , a patent , or a license to copy some else's product .
Why new product are important both customers and marketers ?
Bring new solutions and variety to customer's lives .
Unsatisfied the customer beyond their expectation .
Bring new harms and sadness to customer's lives .
How many steps are involved in New Product Development Process ?
5
10
8
7
What are the example of internal sources and external sources ?
internal : staff
external : manager
internal : competitor
external : staff
internal : staff
external : customer
internal : customer
external : manager
What are the three R - W - W screening framework stand for ?
Real - Work - Worth
Real - Win - Worth
Real - Win - Work
What are the three segment of product in Concept Development and Testing ?
product idea , product concept , product image
product price , product idea , product image
product price , product concept , product image
product idea , product image , product price
Marketing strategy statement consist of three part which is ......
- product concept
- value proposition planned
- sales , market - share and marketing mix
- sales , market - share and marketing mix
- target market proposition
- value description planned
- target market description
- value proposition planned
- sales , market - share and marketing mix
- product concept
- value proposition planned
- sales , market - share and marketing mix
The company test the product and its entire marketing program is refer to
product development
test marketing
business analysis
commercialization
What is the item that need to be considered before it become a successful new product ?
customer centered
values activities
material's analysis
Innovation management system is used to ?
reduce the spending
solve the problem
create innovation - oriented company culture
How many distinct stages involved in product life - cycle strategies ?
4
5
6
3
