WorksheetsU & G Theory
Total questions: 9
Worksheet time: 7mins
Name 2 theories in UGT
Mass Society Theory, Uses and Gratification Theory
Mass Society Theory
Limited Effects Theory, Mass Society Theory
Limited Effects Theory
Among the option, who is not the founder of UGT?
Elihu Katz
Paul Lazarsfeld
Jay G.Blumer
This picture shows one of the founders of UGT.
Who is he?
Elihu Katz
Jay G.Blumer
Michael Gurevitch
The two approaches to the limited effects orientation are:
Individual Differences Perspective
Individual Differences Perspective & Social Categories Model
Individual Differences Perspective & Media Intentionality Approach
2 principles about media users are:
(Tick 2 Answers)
Media compete with other sources for need satisfaction
Media users as active in their selection of the media they consume
People aware of their reasons for selecting different media options
"Value judgments of media content can only be assessed by the audience".
Is this one of the assumptions of UGT?
Yes
No
Which of the following is NOT the categories of audience activities based on usage of media consumers?
Utility
Intentionality
Quality
Impreviousness to influence
"Intentionality" means a cognitive behaviour that occurs when people's prior motives determine use of media.
TRUE or FALSE?
TRUE
FALSE
Activeness is the foundation in the theory.
TRUE OR FALSE?
TRUE
FALSE
