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Entrepreneurship - The 4 P's (3.01)

Total questions: 17

Worksheet time: 8mins

Name
Class
Date
1.

The Gap has created a new pop-up advertisement to introduce their new line of khakis

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

2.

Apple Computer has decided to create and sell the new iPhone 12

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

3.

Janet owns two McDonald’s restaurants and has decided to open another restaurant in a new mall

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

4.

When the Nintendo Wii was introduced into the marketplace, the consumer cost for the Xbox was greatly reduced

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

5.

CiCi’s Pizza decided to sell its pizza and pasta through Doordash as well as in their current restaurant

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

6.

During the two weeks before Christmas, Target and Walmart both mailed fliers to advertise holiday sales

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

7.

Ford Motor Company decided to update the Mustang since sales in the 1960’s had been so good

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

8.

At the end of the calendar year, the Honda dealer slashes the consumer cost of a new car to help reduce the amount of inventory

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

9.

Macy’s spent $100,000 on an Instagram advertising campaign to help increase sales

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

10.

After many teens ran up large cell phone bills, most cell phone companies decided to offer pre-paid cell phone service plans

a)

Product

b)

Place(ment)

c)

Price

11.

Best Buy is offering one year repair and technical support in their warranty on all laptop computers purchased from their store

a)

Product

b)

Place(ment)

c)

Price

12.

Food Lion has contracted with a trucking carrier to deliver its inventory from the warehouse to the local stores

a)

Product

b)

Promotion

c)

Place(ment)

d)

Price

13.

Phil’s Plumbing Supply Company will offer a 5% discount to their customers who set up auto-pay for their monthly bill.

a)

Product

b)

Place(ment)

c)

Price

14.

Cracker Barrel has to obtain exclusive rights to sell the Yankee Candle brand in their country stores

a)

Promotion

b)

Place(ment)

c)

Price

15.

Type the answer: This company rents out suits & tuxedos online only. There is no physical store. Which of the 4 P's is this?

(a)  

16.

Type the answer: The new Kia Telluride comes with a 100,000 mile warranty.

(a)  

17.

Type the answer: Pizza Hut spent $500,000 on a Tik Tok ad for Gen Zers and Millenials in urban areas of the Southeast.

(a)