Founder of behaviorism; emphasis on external behaviors of people and their reactions on a given situation; famous for Little Albert study in which baby was taught to fear a white rat.

Discovered classical conditioning; trained dogs to salivate at the ringing of a bell

Behaviorist that developed the theory of operant conditioning by training pigeons and rats.

humanistic psychology; hierarchy of needs. Needs at a lower level dominate an individual's motivation as long as they are unsatisfied.

Researcher famous for work in observational or social learning including the famous Bobo doll experiment

Social psychology; Proved that peoples behavior depends to a large extent on the roles they are asked to play. Stanford Prison Study-studied power of social roles to influence people's behavior

Development, contact comfort, attachment. Experimented with baby rhesus monkeys and presented them with cloth or wire "mothers;".

Conformity; showed that social pressure can make a person say something that is obviously incorrect.

Used dolls to study children's attitude towards race. The findings were used in the Brown vs. Board trial.

Introduced concept of "inferiority complex" and stressed the importance of birth order

Obedience to authority; experiment to see if Germans were an aberration or if all people were capable of committing evil actions

Developmental psychology; compared effects of maternal separation, devised patterns of attachment; "The Strange Situation": observation of parent/child attachment

Four stage theory of cognitive development: 1. sensorimotor, 2. preoperational, 3. concrete operational, and 4. formal operational.

I know the Psychologists!