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WorksheetsPublic Relations and Advertising
Total questions: 11
Worksheet time: 6mins
Act of incorporating social and environmental concerns into a company's planning and operations
PR
CSR
CRS
The person who helps to create the ideas for ads and writes words
Story writer
Creative writer
Copy writer
Accuracy is important and essential in -----------model
Two way model
Press agentry model
Public information model
A journal to create a forum for exchange of views and visions on various issues concerning an organisation and its employees
House journal
Annual report
Magazine
PRSI was established in........
1957
1958
1960
.......is the nodal agency of Govt. Of India disseminate information to various media
PIB
DAVP
Publication division
Print Advertisement that provides information in a dry matter of fact manner
PSA
Retail Ad
Classifieds
A memorable short tune with lyrics used in broadcast media
Copy
Jingle
Blurb
Advertising based on a user's past clickstream
Behavioural targeting
Contextual Ad
Trick banner Ad
........is usually appears underneath the logo
Strapline
Logotype
Blurb
USP stands for
Unique selling product
Unique selling proposition
United selling proposition
