Free Printable Market sampling and segmentation

Worksheets

Name

Class

Date

What is a sample?

Tick TWO!

Part of primary and secondary research

Part of the marketing mix

When you ask opinions from a large number of people

A method which questions only a selection of people

Random sampling is:

When a selection of people are selected with no distinct grouping and asked about their opinions

When a set number of people who fall into a predetermined category are asked questions about a product or service.

__________are used to identify customers with similar wants and needs.

Geographic Data

Customer Survey

Behavioral Research

Market Segmentations Methods

Money left over after paying your bills and basic living necessities is called.

Disposable Income

Census

Discretionary Income

Savings account

Define what is meant by 'target market'

Group of customers at which a product or service is aimed, or targeted.

Splitting the market for a product into different parts, or segments.

Define what is meant by the term 'market segmentation'

The action or activity of gathering information about consumers' needs and preferences.

The splitting of the market for product or service into different parts, or segments.

Which of the following are methods used to segment a market?

Age, religion, school you go to, eating habits and views on education

Age, gender, income, location and lifestyle.

Quota sampling..

Pick TWO!

results are more accurate than random sampling?

everyone has an equal chance of being chose?

this method is unsuitable for some products

these are easily organised and cheap

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