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Chapter 1: Customers

Total questions: 40

Worksheet time: 1hrs 20mins

Name
Class
Date
1.

What are the four main customers in a business services environment?

a)

Internal, external, new and old

b)

Internal, external, good and bad

c)

Internal, external, repeat and old

d)

Internal, external, new and repeat

2.

What is a result of good internal customer service?

a)

Increased overseas sales

b)

More consumers buying goods

c)

Increased worker satisfaction and morale

d)

More people get to know about the business

3.

Why do some customers have special needs?

a)

They take time processing information

b)

They want a product in a different colour

c)

They take longer to make up their minds

d)

They may give negative feedback resulting in less sales

4.

What is the name given for a desire for a product?

a)

Expectation

b)

Loyalty

c)

Need

d)

Preference

5.

Whose job is it to provide sound advice on available options?

a)

Customer

b)

Manager

c)

Owner

d)

Salesperson

6.

What does active listening include?

a)

Walking whilst you're listenig

b)

Paraphrasing what the customer says

c)

Interrupting the customer to clarify a point

d)

Making assumptions of what the customer wants

7.

What type of question requires a one word answer?

a)

Closed

b)

Good

c)

Open

d)

Reflective

8.

What % of the impact of communication comes from non-verbal clues?

a)

55

b)

65

c)

75

d)

85

9.

what is not an example of non-verbal communication?

a)

Posture

b)

Good grammar

c)

Body movement

d)

Facial expressions

10.

What does a good relationship with a customer begin and end with?

a)

Satisfactory prices

b)

Long opening hours

c)

Good communication

d)

Satisfaction of customer needs

11.

What may be complimentary in one cultural circumstance and offensive in another?

a)

Eye contact

b)

Hand gestures

c)

Facial expressions

d)

Untidy appearance

12.

What is not a benefit of written communication?

a)

It is easily distributed

b)

Doesn't have to be well written

c)

It can be saved for future referencce

d)

Everyone receives the same information

13.

If another line rings while you are talking to a customer on the phone, what should you do?

a)

Ignore it

b)

Yell out so someone else answers it

c)

Interrupt the customer and answer the the other line

d)

Ask the customer if they mind you answering the call

14.

What should you do at the end of a phone conversation?

a)

Remain calm

b)

Hang up first

c)

Use the customer's name

d)

Summarise the conversation

15.

What is not an advantage of using electronic communication?

a)

It cannot be hacked

b)

It is cheap and quick

c)

Can be accessed anywhere in the world

d)

Text, graphics, and video can all be included

16.

Which of the following is good communication skill?

a)

Clarity

b)

Competency

c)

Courage

d)

Curtness

17.

External customers provide the income for the business.

a)

True

b)

False

18.

It is cheaper to advertise for a new customer than it is to entice a repeat customer to come back again

a)

True

b)

False

19.

Special needs customers have no difficulty communicating with staff.

a)

True

b)

False

20.

A person with little English is a special need customer.

a)

True

b)

False

21.

A product can be changed for special needs customers.

a)

True

b)

False

22.

A customer's preference is their need for a product.

a)

True

b)

False

23.

A customer usually has expectations of the quality of a product.

a)

True

b)

False

24.

Good service is an expectation of the customer.

a)

True

b)

False

25.

Active listening does not build rapport with a customer.

a)

True

b)

False

26.

Active listening involves asking a lot of closed questions.

a)

True

b)

False

27.

Effective communication creates an image of the business.

a)

True

b)

False

28.

Communication only includes verbal and written communication.

a)

True

b)

False

29.

It is important to maintain eye contact when speaking to a customer.

a)

True

b)

False

30.

Facial expressions convey a lot of meaning.

a)

True

b)

False

31.

Crossing your arms indicates involvement in a conversation.

a)

True

b)

False

32.

In all cultures, it is appropriate to shake a women's hand.

a)

True

b)

False

33.

The type of clothing worn conveys clues about personality.

a)

True

b)

False

34.

Emails are an example of written communication.

a)

True

b)

False

35.

A face-to-face conversation is the most effective form of communication.

a)

True

b)

False

36.

Inflection in your voice indicates enthusiasm.

a)

True

b)

False

37.

Talking about one customer to another customer is acceptable practice.

a)

True

b)

False

38.

It is important to show sympathy to an angry caller.

a)

True

b)

False

39.

Always make sure you have the correct contact details before hanging up the phone.

a)

True

b)

False

40.

Using emails to communicate makes it easy for anyone anywhere in the world to read it at the same time.

a)

True

b)

False