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WorksheetsMarketing Prep for the Final
Total questions: 40
Worksheet time: 22mins
consumers who are open to new ideas, but only accept them after serious consideration
Innovators
Late majority
Early adapters
Laggards
Consumers who accept new technology quickly.
Early majority
Late majority
Innovators
Early adapters
Individuals who are the last to purchase or accept new technology, if they accept the technology at all.
Late majority
Early adopters
Innovators
Laggards
Second significant sector which is composed of nearly one-third of the population
Late majority
Early majority
Innovators
Laggards
First significant group of individuals since it is comprised of nearly one-third of the population.
Early majority
Late majority
Innovators
Early adopters
Recommending a different product to satisfy the customer's resistance
Customer benefits
Resistance
Excuses
Objections
Substitution method
Valid concerns, hesitations, doubts or other honest reasons for denying a purchase.
Customer benefits
Resistance
Excuses
Objections
Substitution method
Reasons for not buying or making a purchase with a particular salesperson.
Customer benefits
Resistance
Excuses
Objections
Substitution method
Customer's objection or excuse for not making a purchase.
Customer benefits
Resistance
Excuses
Objections
Substitution method
Personal advantages or satisfaction a customer receives from a product.
Customer benefits
Resistance
Excuses
Objections
Substitution method
Well, picking a brand (a) is a lot harder than it once was because so many names have been used now collectively through the years and then you add in the dimension of the Internet and social media, and it becomes very crucial to pick a name that is not already being used.
Promotion is any form of communication a business or organization uses to do which of the following?
Inform employees of company policies
Train staff on proper business procedures
Show management how the chain of command should function
Inform, persuade or remind people about products or services
The promotional mix is the set of tools a business utilizes to effectively communicate which of the following to customers?
The benefits of products or services
The revenue and profits generated
The impact the business has on the economy
The number and type of employees
Which of the following is an example of advertising?
Giveaways
Radio commercials
Discounts
Rebates
Which of the following is an example of a store which is Internet based?
Amazon
Macy's
Best Buy
Apple
Manufacturers use break-even point calculations to help do what with a product?
Distribute
Discount
Price
Design
Which of the following accurately defines noise in the communication process?
Loud sounds which keep the source from being heard
The promotional mix of competitors
The failure of a potential customer (receiver) to view or hear a message
Any type of distraction reducing the effectiveness of the communication process
Any type of distraction reducing the effectiveness of the communication process.
Traffic builders
Employee relations
Promotional tie-ins
Institutional advertising
Joseph is a salesperson helping Claire. He observes her looking around the store, listens when she tells him what she is looking for, and then asks her questions. Which step in the sales process is he performing?
Presenting the product
Repairing for the sale
Overcoming objections
Determining needs
The marketing mix includes place, price, positioning and promotion.
True
False
What is a check?
An immediate electronic withdrawal from a checking account
A payment method in which the company keeps a product until it is paid off
A written note granting permission to withdraw funds for an account
Tangible money in coins or notes
Sales tax varies by ________ and _________.
State; City
Company; Product
Day; Time
Industry; Company
What is a close-ended questions?
One which has a wide range of answers
One which requires a yes or no answer
One which steers the customer to a specific answer
One which is flattering
What is a product feature?
Advantages and satisfaction a customer receives from a product
The product which is the best value
Physical attributes of a product
Money saved by the purchase of a product
What is a customer benefit?
Advantages and satisfaction a customer receives from a product
The customer which finds the best value
Physical attributes of a product
Money saved by the purchase of a product
The number of times a consumer is exposed to a message is called “reach.”
True
False
Where would a transit advertisement be located?
In a newspaper
On the Internet
At the location of sale
On forms of transportation
Which of the following is NOT a way technology is used in advertisement as talked about in the presentation?
Multiculturalism
Search engine optimization
Mobile advertising
Internet based advertising
Which of the following is NOT one of the discussed functions of marketing?
Pricing
Market information management
Buying
Financing
Which of the following is NOT a discussed method of segmenting markets?
Geography
Demographics
Psychographics
Randomly
If you are shopping for a shirt and decide not to make a purchase because you cannot find your size, which element of the marketing mix has failed?
People
Product
Promotion
Price
Which of the following accurately describes the term brand equity?
The amount a company has invested in a brand
The value of a brand based on number of social media followers
The amount spent on various marketing techniques used to promote a brand
The value of a brand based on consumer knowledge, perceptions and loyalty
Which type of degree is offered by community and junior colleges?
Associate degree
Bachelor's degree
Master's degree
Doctorate degree
Employability skills are sometimes called (a) skills.
Jarrod has gotten a job as a cashier at a retail store. He notices the fitting rooms are messy, so he cleans them and puts the clothes away when he is not busy. Even though this is not part of his job description and his manager did not ask him to clean the fitting rooms, this is an example of Jarrod demonstrating which of the following?
Initiative
Communication skills
Problem-solving skills
Planning skills
The ongoing, voluntary pursuit of knowledge is known as which of the following?
Active discovery
Lifelong learning
Constant acquisition
Curious mastery
Which of the following is the term used to describe the level to which someone is likely to gain employment and be successful in a career?
Work-life balance
Flexibility
Employability
Morale
Are good for those who want a job requiring a degree or who intend to earn
Higher
Lower
Leadership Skills
Can be improved by using these tips:
1. make ____________ clear
2. set specific goals and requirements to give people direction and motivation
goals
expectations
Which of the following is NOT typically listed in a résumé?
Socioeconomic status
Accomplishments
Work experience
Education
