WorksheetsMarketing Concepts (icevonline)
Total questions: 10
Worksheet time: 8mins
Why are the “Seven Pillars of Marketing” important to marketing strategies?
Are need-satisfying offerings from companies
First step to effective market segmentation
Helps companies focus on specific consumers
Help overcome separations and discrepancies between producers and consumers
It is rare for a completely new product to enter markets and be successful.
True
False
The success of negative driven products relies on consumers __________.
Ability to absorb risks associated with them
Fears of the consequences of not owning them
Loyalty to positive driven substitute products
Negative views on products they replace
Which of the following is NOT an example of demographic segmentation? Segmentation by:
ethnicity
income
location
occupation
The marketing mix includes place, price, positioning and promotion.
True
False
Mass markets are a homogeneous group of consumers to which producers wish to appeal.
True
False
Market segmentation involves which of the following?
Collecting information to carry out marketing activities
Identifying generic markets
Segmenting the generic markets into target markets D. A and C
B and C
Marketers look at disposable income and discretionary income when marketing to consumers.
True
False
What is NOT a type of pricing?
Bait pricing
Distributing pricing
Prestige pricing
Value-in-use pricing
Marketers use MSAs for which of the following reasons?
Advertising products
Distributing promotions to the right producers
Targeting consumers and launching promotional campaigns
None of the above
