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WorksheetsSEM I 1.04 & 1.05 Review
Total questions: 15
Worksheet time: 8mins
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. What does this branding exemplify?
Awareness
Loyalty
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What are most sports or event products classified as?
Pure Goods
A combination of goods and services
Pure Services
A combination of rented and owned-goods services
A high school basketball team participated in the state championship game last year. It did not participate in the play-off games this year. This is an example of which sports or event product?
Perishable
Intangible
Inconsistent
Tangible
Which of the following sport/event products is a sport event:
Yankee Stadium
Premiere of a Broadway play
ESPN The Magazine
Ocean kayaking in Alaska
Which of the following are essential components of a sport event:
Sport media
Licensed merchandise
Athletes
Rented-goods services
Which of the following sport/event products is a sporting good:
NASCAR hat
Sports Illustrated
Yoga class
Running shorts
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use
skates that are owned by the rink. Which of the following sport/event products are Dan and
Kelly consuming:
Rented-goods service
Venue
Owned-goods service
Licensed merchandise
The most basic distinction between goods and services states that goods are ____________ products.
intangible
inconsistent
perishable
consistent
Your band is having a concert to raise money for charity. You have 15 tickets left and must sell them before the performance on Thursday night. This is an example of a(n) __________ sport/event product.
perishable
consistent
imperishable
tangible
Simon was determined to get the new Tiger Woods golf game for his video game collection. The game cost $50 at the mall, but Simon was excited to find it for only $35 on eBay. He didn’t mind that it didn’t come from the mall. This is an example of
separability
consistency
perishability.
tangibility.
Which of the following is a sport/event good made available through a sport/event service:
Which of the following is a sport/event good made available through a sport/event service:
Tennis racket repair at a country club
Aerobics classes at a health club
Water bottle sold at a health club pro shop
The overall impression consumers get from a sport/event product’s unique name, design, or symbol is the product’s
brand.
quality.
performance.
reliability.
Jacob started training for the Boston Marathon several months ago. He was also happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth. Which is the most likely result?
An appreciation for physical strength of others
A need to take emotional risks
A sense of pride and accomplishment
A feeling of purpose and belonging
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by which value of the game?
Financial
Physical
Economic
Entertainment
Approximately 85% of season ticket holders for a sports organization live or work within two hours of the home playing field of the team. What factor motivates the decision to buy season tickets?
The sense of loyalty to the coach of the team
The unpredictable performance of the team
The geographic location of the stadium
The design and layout of the venue
