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WorksheetsMarketing - Chapter 1
Total questions: 10
Worksheet time: 5mins
Type of market which consist of consumers who purchase goods/services for personal use.
Business Market
Consumer Market
Industrial Market
Producer Market
Information about the target market, such as age, income level, ethnic background, and occupation.
Consumer
Market Shart
Customer Profile
Marketing Mix
Involves changing raw materials or putting parts together to make them more useful - end result is making a product.
form utility
information utility
place utility
time utility
ALL people who share similar nees/wants.
customer profile
target market
services
market
The PROCESS of planning, pricing, promoting, selling and distributing ideas/goods/services to customers.
Promotion
Marketing
Target Market
Customer Profile
This includes business-to-business (B2B) in which companies buy parts for use in their products from other companies.
business market
consumer market
industrial market
producer market
The process of classifying (sorting) customers by their needs and wants.
market share
market segmentation
industrial market
marketing mix
A company's percentage of total sales generated by all companies that compete in a given market, such as cellphones.
market share
market segmentation
consumer market
marketing mix
By having the product available to purchase at a certain time of year.
form utility
information utility
place utility
time utility
The exchange of money to obtain a product or service. How did you pay for the product?
form utility
place utility
possession utility
time utility
