WorksheetsMarketing Mix and Product
Total questions: 12
Worksheet time: 6mins
How many Ps are in the marketing mix?
4
3
2
1
What are the Ps of the Marketing Mix?
Product, Palace, Price, Promotion
Price, Platform, Process, Powerpoint
Product, Price, Place, Promotion
Promotion, Packaging, Place, Product
Identify the stages of the product lifecycle
Introduction, Sales, Maturity, Decline
Introduction, Growth, Maturity, Decline
Introduction, Growth, Peak, Decline
Introduction, Growth, Maturity, Drop
Which stage has high advertising/promotion costs?
Decline
Maturity
Growth
Introduction
At which stage is profit at its highest?
Introduction
Growth
Maturity
Decline
At which stage does competition impact the most?
Introduction
Growth
Maturity
Decline
What are the 4Ps also called
The marketing channel
The marketing mass
The marketing measure
The marketing mix
What type of market research is quickest to gather?
Desk
Field
Which method of field research involves the consumer trying the product?
questionnaire
hall test
EPOS
interview
Market segments are made up of groups of people with similar what
characteristics
looks
IQs
weights
In stages of product development what is creating a working example of a product called?
test marketing
prototype
ideas
market research
In stages of product development what is it called when the product is trialled in a small area before doing the full launch?
prototype
market research
test marketing
generating ideas
