Font size
WorksheetsGCSE Marketing Basics
Total questions: 15
Worksheet time: 9mins
Which of the following is a method of Primary Market Research?
Trade publications
Survey
Competitor Website
Internet
What does USP stand for?
Unique Sales Proposition
Unique Selling Point
Unbelievable Sales Promotion
Unique Selling Price
Statement 1: Quantitative market research involves finding out peoples views. attitudes, opinions and beliefs Statement 2: A USP can be created through product differentiation
Statement 1 is true, Statement 2 is true
Statement 1 is true, Statement 2 is false
Statement 1 is false, Statement 2 is true
Statement 1 is false, Statement 2 is false
Which THREE of these are examples of extension strategies?
Change the price
Reduce production costs
Add new features
Advertising
Which TWO of these are methods of Promotion?
Sponsorship
Packaging
Range of Products
Special Offers
Which of these IS one of the elements of the Marketing Mix?
Piece Rate
Packaging
Place
Performance
A product is on sale for £12.00. Due to poor sales the price is dropped by £1.50. Calculate the percentage change in selling price. Is it...
1.5%
10.5%
12.5%
-12.5%
Which of these are stages in the Product Life Cycle? (more than one is correct)
Growth
Differentiation
Decline
Introduction
Which of these are methods of segmenting a market? More than one is correct
Location
Income
Age
Gender
Which of these are reasons why meeting customer needs is important? More than one is correct
To survive
To minimise sales
To be competitive
To increase costs
Which of these are methods of Secondary Market Research? More than one is correct
Survey
Government Reports
Internet
Observation
A business has a 40% market share in a market where the total value of sales is £150,000. What value of sales does this business have?
£40,000
£50,000
£60,000
£70,000
Constant sales promotion can negatively affect a business brand name?
True
False
Questionnaires are a common way of collecting qualitative data
True
False
During the Growth stage of the Product Life Cycle, sales growth slows down
True
False
