This model is more focused on public speaking than interpersonal communication.

It is formed with 5 basic elements (i) Speaker, (ii) Speech, (iii) Occasion, (iv) Audience and (v) Effect.

Note that the speaker variable here is very important. Without the speaker, there will be no speech to be produced. Depending on the profile of the speaker adjusts his or her speech.

Some considerations for the audience demographics are age, sex, background, culture, race, religion, gender, social and economic status, and political orientation or inclination, among others. Even beliefs, views, and attitudes also play an important role when talking about audience consideration since oftentimes, the audience brings these with them when they decode the message in any given situation.

In 1948, He describes communication as being focused on the following W’s: who says what in which channel to whom and with what effect.

The whole process of communication begins with the communicator ( who ) sending out the message ( what ) using a medium( in which channel ) for a receiver ( to whom) experiencing an effect afterward.

The process may be analyzed through the content sent, the medium used, as well as the effect on the rose plant of the message.

This model is specially designed to develop effective communication between the sender and the receiver. Also, they find factors which affecting the communication process called “Noise”.

At first, the model was developed to improve the Technical communication. Later it’s widely applied in the field of Communication.

The model deals with various concepts like Information source, transmitter, Noise, channel, message, receiver, channel, information destination, encode, and decode.

This SMCR Model of Communication represents the process of communication in its simplest form.

This Model of Communication describes the different components that form the basic process of communication. Because this communication tool also emphasize the coding and decoding of the message, it can be used for more efficient communication.

He advises speakers to build speech for different audiences at a different time (occasion) and for different effects.

He proposed a model before 300 B.C who found the importance of the audience role in the communication chain in his communication model.

He was an American communications theorist.

He taught at Michigan State University and later served as president of Illinois State University.

The following are the Criticisms of Berlo’s SMCR model of communication except one.

Since communication is a two — way process, it is important that one knows the principles to be observed to make it effective. For both oral and written communication, the following principles should be applied, except one.

THE FOLLOWIONG ARE THE PRINCIPLES OF EFFECTIVE ORAL COMMUNICATION EXCEPT ONE.