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Dove Quiz

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

Which of these does NOT compete with Dove?

a)

Neutrogena

b)

Glossier

c)

St. Ives

d)

Nivea

2.

Out of 10, approximately how many global consumers value sustainability?

a)

6

b)

7

c)

8

d)

9

3.

When was Dove first launched?

a)

1936

b)

1968

c)

1989

d)

1957

4.

Who is Dove's owned by?

a)

Johnson & Johnson

b)

Unilever

c)

Proctor & Gamble

d)

Nestlé

5.

Why is consumer trust in personal care brands declining?

a)

Consumers' fear of chemicals they don't understand

b)

Most personal care products are unsafe

c)

Unethical labour in the Personal Care industry

d)

Many personal care executives do not care about the environment

6.

According to a 2014 study, what percentage of Twitter users have mentioned a brand in a tweet?

a)

56.5%

b)

62%

c)

70%

d)

80%

7.

What is Clean Beauty's new take on Dove's "Real Beauty" campaign?

a)

Being beautiful does not matter

b)

Beauty is internal, not just physical

c)

Beauty is a social concept

d)

Beauty is in the eye of the beholder

8.

Name an opportunity discussed in Dove's SWOT analysis today

a)

Release more products for male consumers

b)

Focus on Dove for Babies

c)

Emphasize e-commerce

d)

Enter the nail polish market