WorksheetsIT'S IQ TIME! IT'S G TIME (PM-Module1 recorded)
Total questions: 10
Worksheet time: 4mins
Composed of all people who buy the product, as well as those who could potentially purchase the product
customer
consumer
markets
marketing
In this era of marketing, it is more focus on quality than quantity
production era
product era
marketing era
sales era
In this Marketing Era, companies are using customer-centric approach
sales era
product era
production era
marketing era
It refers to communications developed by the marketer in order for consumers to get to know more about the product and be persuaded to buy it.
product
promotion
place
price
It refers to statement of what results the company wants to achieve with its marketing efforts.
goals
objectives
marketing goals
marketing objectives
Identify the role of the marketer being referred to:
Marketers serve as the mediator between the company and its consumers.
instigator
integrator
innovator
implementor
This customers are younger and more open to new products and technologies.
Gen X customers
millennial customers
new-generation customers
old-generation customers
SMS that is being used by telecommunication companies is an example of what contemporary marketing approach?
E-marketing
mobile marketing
digital marketing
sachet marketing
Displaying digital promotional materials like LED video for products and services is an example of ______
outdoor promotion
online marketing
mobile marketing
telemarketing
XYZ company advertised their new products using Facebook and Twitter. The company is using what kind of contemporary marketing approach?
telemarketing
sachet marketing
online marketing
social media marketing
