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WorksheetsTypes of Utilities
Total questions: 20
Worksheet time: 10mins
To provide utility, a product must:
be innovative.
be econnomical.
look appealing.
provide satisfaction.
A fixed value in a mathematical formula and the speed of light in science are examples of
constants.
layaway.
utility.
the marketing concept.
Individuals value customers view products through
corporate filters.
personal lenses.
constant lenses.
general viewpoints.
A product that provides utility for one business may provide none for another business because utility is completely
constant.
irrelevant.
relative.
unchanging.
To discover a product's level of utility, businesses measure the consumer's
persepceive.
satisfaction.
attitude.
desire.
Changing a good's form involves which of the following?
Getting the good to the retailer
Adding a new feature to the good
Making sure the good is available eary
Providing an easy way to buy the good
Task utility is about making changes to the characteristics of a
job.
project.
service.
good.
Kara orders a dress for her school dance on Saturday. If the dress doesn't arrive until the next Monday, it has no____utility
time
form
possession
place
Where a product is available for purchase is referred to as
the right location.
the setting.
place utiltiy.
product display.
In possession utility, a consumer finds a product helpful after doing what?
Using the product
Upgrading the product
Buying the produce
Selling the product
The marketing concept is all about the
marketer.
wholesaler.
customer.
retailer.
What role does utility play in the implementation of the marketing concept?
A delivery process
A payment method
A cost-saving tool
A satisfaction gauge
Marketers are in charge of:
manufacturing new products.
studying and analyzing customer satisfaction
maintaining adequate stock levels throughout the year.
making sure that the finished product gets where it needs to be.
For a consumer to be satisfied, the four types of utility must be
promoted.
profitable.
produced.
present.
It's important for businesses to provide products when:
customers need them.
It's convenient for the business
marketers need them
it's convenient for retailers
With place utility, when do businesses move the product to the right place?
At the end of the process
At every point in the process
whenever they can
when delivery costs are low
Marcus want to buy a laptop, but he can't afford one right away. So, an electronics store holds it for him until he's able to pay the outstanding balance. This payment process is known as:
layaway.
a business dicount
credit.
loan.
If a customer can't afford a product, a business should:
suggest that the customer visit another store.
focus on customer who can afford it.
encourage the customer to buy something else.
do whatever it takes to help the customer afford it.
When Jaqueline doesn't feel like going to the store to buy her textbooks, she orders them online. Which type of utility does this illustrate?
Form/Task
Time
Place
Possession
The Internet creates/enhances form utility by
offering online shopping
providing television streaming as an alternative to cable
providing customers with product information
allowing goods to be found and purchased quickly
